Content Creator

• Conduct independent primary and secondary research to gather accurate information/data on topics related to finance topics. This includes being proactive in conducting surveys/interviews interacting with subject matter experts & relevant institutions to collect information for creating content
  
• Understand the financial education needs of the target audience and come up with new content ideas
  
• Analyze complex financial information and distill it into clear concise and easytounderstand content for the target audience
  
• Optimize content for various platforms and formats by incorporating storytelling and visual elements to enhance the impact and engagement of the content. This can include diversifying the formats of content created (stepbystep guides activities quizzes video scripts etc.) and incorporating interactive and engaging elements within the content (e.g. humour)
  
• Collaborate with designers and videographers to enhance the visual and interactive elements of the content
  
• Implement best practices for search engine optimization (SEO) metadata and keyword optimization to improve content visibility
  
• Review and edit content for accuracy clarity grammar and adherence to brand guidelines
  
• Incorporate feedback from multiple review sessions with different parties and from focus group testings with communities to refine and improve on the content designed
  
• Stay updated with the latest industry developments and emerging trends in financial education to incorporate into content creation
  

Requirements

• Bachelors/Masters degree in finance journalism communications marketing or a related field.
  
• Ability to conduct thorough primary research on ground with users and synthesize information from reliable sources.
  
• Good understanding of social issues in India especially concerning the low income group
  
• Strong knowledge of financial concepts including budgeting saving investing debt management and financial planning.
  
• Excellent writing proofreading and editing skills in English with similar skills in Hindi with the ability to simplify complex information for diverse audiences.
  
• Creative mindset and ability to think innovatively to engage and educate the target audience.
  
• Understanding of social media platforms and trends and experience in creating content for social media channels is a plus
  
• Ability to set priorities and handle multiple competing time and resource demands