Consumer Electronics Brand Strategy Senior Manager

About the Company

The company in question is a technology enterprise committed to producing excellent products with designdriven values focusing on smart devices and intelligent services. They prioritize continuous learning user orientation team spirit and a core value called Benfen. With a robust Research & Development network in several cities they concentrate on advanced consumer technology including 5G AI industrial design and photography. Headquartered in Dongguan China they boast a smart manufacturing network with a substantial annual production capacity serving a global customer base and operating in numerous countries and regions.

We are at the forefront of innovation in the smartphone and technology sector committed to delivering cuttingedge products and experiences to our consumers. As we continue to grow and evolve we are looking for a seasoned Brand Strategy Senior Manager to lead our brand into new heights of success and market dominance.

Job Responsibilities:

• Brand Strategy Development: Lead the formulation and execution of comprehensive brand business plans. Monitor and adjust strategies at different stages to align with market demands the competitive landscape and overarching business objectives.
• Market Insights & Competitive Analysis: Obtain a deep understanding of target markets and consumer needs through active participation in consumer and market research. Conduct thorough competitive analysis to identify market trends and opportunities crafting actionable strategies in response.
• Brand Communication Strategy: Spearhead the development and implementation of a cohesive brand communication strategy. This includes defining brand positioning brand values and managing integrated brand/corporate communications to enhance brand assets and establish longterm competitive advantages.
• Team Leadership & Collaboration: Lead and inspire a team of marketing professionals fostering an environment of collaboration and innovation. Work closely with internal and crossfunctional teams to ensure synergy and effective execution of brand strategies.

Job Requirements:

• Bachelors degree or higher in Marketing Brand Management or a related field. Must be fluent in English.
• A minimum of 7 years experience in business consulting marketing or brand management with a proven track record of success.
• Expertise in understanding market and consumer insights and translating these into effective brand strategies.
• Proficient in market research and data analysis with a strong ability to make datadriven decisions.
• Solid knowledge of digital marketing social media and current market trends. Innovative thinker with excellent problemsolving skills.
• Exceptional communication and leadership abilities with experience in driving crossdepartmental collaboration to achieve brand objectives.
• A keen interest in the smartphone and technology industry with a desire to stay ahead of market trends and innovations.

Strategy,Brand,Management