Chief ManagerAVP - Product Manager

Position reporting to: Functional Head Products & Marketing

No. of Direct Reports: 46 (depending upon department structure time to time)

Job Purpose:

To ensure our current product portfolio stays relevant to our targeted customer segment is in line with the vision statement of the company and remains competitive in the environment we operate in.

Keeping oneself abreast of changing market scenarios so that existing products are periodically updated to remain relevant on our value proposition.

To ensure new products are launched for reaping market opportunities that align with our overall mission and vision.

To drive above business objectives in terms of disbursement AUM and portfolio quality with appropriate training/marketing support.

Key Responsibilities:

Managerial Responsibilities:

Drive new initiatives and product lines to build the overall business of the company that cuts across the MSME space.

Monitor track and deliver Product KPIs Volumes PAR/NPA in line with PPR for each individual product segment.

Monitor branch performance variance to KPIs and ensure struggling branches are provided adequate support.

Liaising with other stakeholders in driving the overall Product Strategy (Buildup to execution).

Functional Responsibilities:

Implementation and handholding of new products across specified locations.

Conducting training sessions about new products and also strengthening existing product information.

Enabling the field forces to sell the product to target customers and staying in regular touch with them.

Identifying the weak areas/revenue loss segment and taking corrective measures by engaging different stakeholders

Routine research & competitive landscape understanding to improvise existing product propositioning or launch new product.

Liaising with Credit & Policy team for enhancement/modification & rollout of new products.

Routine field travels in implementing/covering above points.

Liaising the IT team for system development/enhancement of the products.

Products analytics & MISs Reviewing product for its strengths & weaknesses. Analysing data details (internal/external) for enhancing the product propositioning. Defining product related MISs for keeping all the stakeholders abreast.

Planning and evaluation campaigns about the existing and new products in association with marketing team.

Routine progress report/deck preparations for management review.

Job Requirements:

Qualifications:

Graduate with MBA

Experience:

Minimum 25 years work experience with NBFC/Bank. Should have spent adequate time in retail sales and in various stages of designing developing and launching products.

Functional Competencies:

Ability to understand field/customers requirements & able to convert that into product propositioning.

Should be natural with numbers and have excellent excel skills.

Should have excellent understanding of P&L Balance Sheet & PPRs. Should be able to derive the Product and Branch profitability in liaison with the Finance team.

Ability to generate innovative solutions in work situations.

Ability to try different and novel ways to deal with work problems and opportunities.

Ability to deal with others in difficult and complex situations to achieve resolution.

Comfortable with fast paced environment and flexible with both strategic and tactical areas.

Ability to take prompt action to accomplish objectives.

Ability to take action to achieve goals beyond what is required.

Behavioral Competencies:

Selfdirected and results driven with demonstrated ability to deliver the results.

Good analytic skills judgment and ability to make independent decisions informed by both quantitative and qualitative data.

Conflict management & peer management skills along with mentor mindset & strategic work management orientation.

Excellent interpersonal and partnering skills to facilitate effective working relationships.

Ability to prioritize delegate handle ambiguous situations and proactively resolve problems.

Key Interactions:

Internal:

Different verticals such as Business Credit Legal Finance Marketing IT and HR.

Zonal/State/Area Cluster & Branch Business & Collections team.

Functional Head MD&CEO EVC.

Nature or purpose of interaction:

Coordination and collaboration for the common goals

Collaboration for the implementation of the common goals

Review Support and Guidance

External:

Customers

Prospective Customers/Channel Partners

Vendors

Nature or purpose of interaction:

Analysis and feedback

Business strategy

Business Productivity Improvement and Marketing