Branding and Communication Officer
Posted on :
29-02-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2579019
- Assist the assistant director in planning, developing, and implementing digital marketing strategies in Egypt and the Middle East to enhance brand awareness within the digital space
- Coordinate for the proper availability of the needed promotional material as per the communication calendar and SCE annual plan on a weekly basis to ensure on-track, effective implementation
- Propose integrated branding decisions in coordination with assistant director, SCE marketing and customer experience
- Coordinate content management and information sharing with respective departments and external consultants
- Develop, implement and manage multiple social media platforms. Create monthly editorial calendars and schedules
- Create, edit, proofread and publish well-structured social media content using keyword searching tools and Search engine optimization (SEO) guidelines to optimize content and increase digital footprint
- Expand outreach and create SCE brand awareness in the Middle East within the digital space through various social media networks
- Handle social media channel replies and maintain/improve social media response rates
- Coordinate and assist in recruiting external consultants and/or service providers as designers, video editors, cameramen, professional photographers for school photo shoots and any needed events and handle their contracts and payments accordingly with the Office of Finance
- Adhere to The American University in Cairo's (AUC) communication and branding guidelines in order to communicate to external consultants/designers the correct AUC identity
- Assist in developing action plans to support the brand, and to create awareness and attract the sought segments, to drive website traffic and generate leads
- Create inspiring short promotional videos, manipulate film and video footage using any video software’s to be used for digital marketing and social media engagement
- Manipulate school videos, flyers and photos with available tools for material updates as needed
- Assist the school at conferences, meetings, exhibits, and other special events to promote new and existing programs and initiatives as directed
- Prepare monthly statistics reports and trend analysis for various communication activities as needed in coordination with assistant director, SCE marketing and customer experience
- Promote community awareness of school’s marketing programs, terms and events
- Assume additional responsibilities and serve on committees as assigned
Employment Type
Full Time
Department / Functional Area
Key Skills
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