Brand Manager
Brand Manager
Posted on :
06-02-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2511558
Ideal Candidate
- 7 Years in endtoend product marketing/branding
- Experience in an agency initially and then working with a Product firm (consumer)
- Experience in EdTech / Educational firms preferred
Organization
A new EdTech firm part of a multibilliondollar conglomerate. An incredible opportunity for passionate and driven individuals to join an earlystage medical EdTech product team backed by a reputed Industry Leader in Education. We are looking for a driven experienced person to join a newly formed team to oversee Sales.
Key Responsibilities:
1. Be the Brand Custodian
Manage Brand and Communication for the Brand across channels
Develop Brand Strategy and Positioning
Plan Develop and Deploy Brand Campaigns to build awareness and intention
2. Drive organic growth through App downloads
3. Manage and grow organic brand presence on Social Media Channels
4. Drive and own events and activations both online and offline
5. Own the PR and Content Marketing mandate
6. Manage Consumer Insights and Market Research for product lines
7. Support student enrolments through campaigns for performance marketing
8. Agency relationship management.
Responsibilities:
Brand Strategy and Execution
- Develop Brand Strategy and Brand Launch Campaigns
- Oversee execution of the same from end to end with a metricdriven/monitored approach
- Drive Brand Awareness and App Downloads through alwaysonbrand activities
Social Media Strategy and Execution
- Own and manage a brand presence on Social Media channels (Instagram Facebook YouTube) through calendarized and metricdriven plans
Oversee PR and Content Mandate
- Responsible for building thought leadership in the Press by engaging with relevant publications and media houses
- Drive content marketing on Quora
- Own all marketing content on the App
Manage Consumer Insights and Market Research
- Carry out consumer and market research as needed
- Support in creating assets (digital and offline) providing sales support to business and customer support teams to help drive acquisition
- Manage agencies to generate content advertising and social media solutions to meet the brand requirements
Candidate
- Post Graduate MBA/PGDM in Marketing from top tier bschool
- Experience: 712 years of relevant experience
- Past experience in managing B2C products executing endtoend marketing programs
- Experience in creating marketing communication strategy
- Able to make sense of market and competitive trends to create annual plans
- Familiarity with digital marketing social media and content marketing (needs to work with agencies and internal teams for execution)
- Experience in nonreporting relationships (preferably interfaces with senior leadership)
- Strong command over written English communication
Key Competencies
- Selfstarter with strong goal orientation
- Focused on flawless execution eye for detail
- Ability to build relationships (with peers and senior leadership)
- Planning and building marketing strategy
- Awareness and curiosity about marketing trends especially digital marketing
Why Join this organisation:
Be part of an energetic team thats making a difference in education.
Work on an elearning product with a real impact on learners.
Friendly and inclusive work environment.
Location:
Bangalore
Salary:
1418 LPA
brand management,marketing,goal orientation,written communication,market analysis and research,consumer marketing,market research,consumer insights,branding,brand campaigns,marketing strategy,communication,relationship building,pr,digital marketing,flawless execution,brand strategy,content marketing,performance marketing,agency management,social media management,app downloads,brand consistency,product marketing,positioning,leadership
Employment Type
Full Time
Key Skills
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