Brand Activation Analyst

Responsibilities:

• Annual Operating Plan (AOP) Commercialization for a specific Brand for a Market Unit (MU):
• Commercialize and adapt AOP to suit the specific market needs of the brand and the MU.
• Focus on driving the commercial objectives of the brand and CU, within the AOP set by the Develop team.
• Present and align “Activate Marketing Manager / Director”.
• Support all “Market Specific / Activate” plans of a specific brand for a specific CU:
• Lead on all aspects for “Activate” plans from development to in-market execution.
• Align “Activate Marketing Manager / Director” on plans.
• Support on all adaptation / in-market execution of “Develop” rolled-out innovations/ plans/campaigns for specific brand:
• Commercialize / develop in-market adaptation of all rolled-out Develop plans/campaigns to win in the market place