Assistant Manager - Performance Marketing

• Responsible for Performance Marketing and Acquisition Strategy including planning and execution across Google and Facebook.
• Create and implement a digital marketing strategy to drive awareness traffic conversions and revenue.
• Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs.
• Set up attribution models multichannel tracking and quality.
• Develop robust performance reporting framework analytics and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
• Drive marketing effectiveness through continuous communication testing (A/B) innovation using different platforms and new products/formats active cocreation and planning.

• Proven performance marketing experience and working with the creative and content team to get high performing creatives.
• Wellversed in performance marketing conversion and online customer acquisition.
• Experience with website analytics tools (e.g Google Analytics 4 Firebase Google Play Console SEMrush WebTrends)
• Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.
• Excellent team player with excellent written and verbal communication skills

• Performance Marketing
• Creative Collaboration
• Analytics
• Quantitative Analysis

team player,google,facebook,communication testing,communication,creative and content,online customer acquisition,quantitative analyses and simple statistics.,conversion,acquisition strategy,performance marketing,roi tracking,digital marketing,innovation,performance reporting,written and verbal communication,attribution models,website analytics,analytics,multi-channel tracking,numbers analysis,marketing effectiveness