Assistant Brand Manager

Job Description

• Understand the market, consumer, and competition, as well as the direction and objectives of their brand.
• Assist the Brand Manager in developing the annual marketing plan.
• Follow up delivery of the marketing plans and issue monthly updates.
• Execute projects on brand and ensure that they are progressing.
• Monitor brand performance against objectives.
• Come up with initiatives to build the business and achieve brand objectives.
• Constantly monitor the category on all digital platforms, including social media, e-commerce, and relevant media and websites.
• Control and track the brand support budget.
• Contribute to brand objective setting.
• Track, analyze, and report monthly key competitive activity (advertising, promotions, new launches, packaging changes, marketing activities and prices).
• Fully understand the market dynamics of the categories we compete in.
• Coordinate and follow up on market research projects.
• Analyze research findings and report top line observations.
• Assist in developing consumer and trade promotions.
• Secure necessary approvals on all trade and consumer promotions.
• Continue to be knowledgeable, and keep on top of all activities related to their brand(s) and to their competition (even if not their direct responsibility).
• Assist the Marketing Manager and Brand Manager on packaging material development.