Senior Product Manager

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology Rare Disease and Neuroscience. Supported by nearly 100 years of development experience with global hubs in the U.S. France and the U.K we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration excellence and impact. At Ipsen every individual is empowered to be their true selves grow and thrive alongside the companys success. Join us on our journey towards sustainable growth creating real impact on patients and society!

For more information visit us at follow our latest news on LinkedIn and Instagram.

This role works with the Business Unit to develop strategic launch readiness and operational plans to achieve financial and brand objectives within Australia and New Zealand. The role will require leadership of the cross functional team.

Main Responsibilities

Execute the Strategic and Operational Plan

• Lead the development and execution of strategic launch readiness and marketing operational plans to deliver brand financials and objectives.
• Lead and run cross functional Brand Team meetings.
• Produce promotional materials educational materials key selling messages and other tactical initiatives within the marketing operational plan such as customer educational and promotional meetings.
• Engage with the field force in the development and implementation of tactical initiatives within the operational plan at territory level.
• Engage with customers in the development and execution of tactical initiatives within the operational plan and Account Management Plans
• Develop clear written and verbal briefs for communication with internal stakeholders and external vendors.
• In consultation with the BUH and National Business Manager ensure alignment of local brand strategy and tactics to Global Franchise strategy wherever possible.

Develop and Leverage Deep Market and Competitive Insights

• Effectively analyse customer insights brand performance market trends and competitive response to provide input into the strategic plan which addresses key challenges and capitalises on prioritised business opportunities.
• Identify product and market insights and leverage in medico-marketing and sales activities.
• Understand drivers and barriers for brand usage and provide these insights for strategic planning purposes.
• Share insights with global counterparts

Forecasting and Financial Management

• Lead the development of annual and long-range sales supply and expense forecasts Appropriately manage relevant projects commercial spend to drive brand performance in Australia and New Zealand
• Monitor sales performance and propose corrective actions when needed.

Drive a Customer-centric and Key Account Management Approach to Develop Competitive Brand Differentiation

• Provide appropriate marketing direction to the field force in consultation with the Business Unit Head and National Business Manager and support the field force to ensure excellence in account plan implementation.
• Assist the Business Unit Head/National Business Manager to track and monitor business plans/account plans for key accounts.
• Drive marketing engagement with Thought Leaders in line with key account plans.
• Work in a cross functional capacity with Market Access team and National Business Manager to develop and identify opportunities for growth and ensure quick response and compliant approach to drive the business.
• Work closely with Finance and Supply chain to ensure minimisation of supply concerns and a heightened supply and distribution experience for customers

Knowledge Abilities & Experience

Education / Certifications

• Business/Marketing or Science related tertiary qualifications.
• Broad knowledge of the pharmaceutical industry including suppliers customers and competitors

Experience

• Proven track record of successfully launching new specialised PBS products into market.
• 5 years pharmaceutical sales and marketing experience
• Proven track record of working with pharmaceutical highly specialised products.
• Demonstrated experience in the ability to successfully execute operational and/or launch plans.
• Proven ability to communicate engage and influence specialists within the healthcare industry.
• Demonstrated experience in engaging with a field force to implement marketing initiatives at a territory level.
• Demonstrated business acumen in assessing complex issues and the ability to determine clear strategies and action plans.
• Demonstrated excellent communication selling influencing and negotiation skills.
• Proven ability to work effectively and efficiently within a cross-functional team under time pressure.
• Proven ability to own and participate in projects with a strong focus on timely high quality and compliant deliverables.
• Clear logical and concise communication abilities to assist with formal group presentations and written communications.
• Strong financial acumen to manage significant brand marketing expenditure.
• Medicines Australia code proficiency

Preferred

• Has established relationships and/or working knowledge of the Hepatologist Medical Community
• Working knowledge of the Hepatology marketplace.
• Experience in developing strategic and operational plans.

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