Brand Manager Wellness

Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.

About the role:

• To initiate plan and achieve Haleons ambition of becoming one of the most innovative best performing and trusted Consumer Healthcare Companies in South Africa.
• To plan direct and co-ordinate all strategic and marketing activities of their respective brand/ brands to achieve consumption growth sales profit and marketing objectives.

Scope:

• South Africa territory.
• Responsible for 1 or more brands and be accountable for the P&L for the brands they manage.
• Focused on consumers customers and HCPs/Pharmacists.
• Responsible for new product launches (innovation) and developing business cases for new product launches.
• Interacts with aligned media advertising and promotional agencies as well as Area teams and other Haleon business units.
• Manages cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales Supply Chain Regulatory and other departments.
• To grow brands ahead of the categories we compete in.
• Control A&P investments and drive ROI improvement.
• Use our values and expectations to drive actions and decisions role model values and expectations.
• Embeds the Haleon behavoiurs as part of our Win As One framework: Consumer first always; Collaborate for impact; Unlock value at pace; grow myself and others.

Key Responsibilities:

• Monitor market brand performance competitors trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
• Review brand strategies and provide input into formulating new and innovative strategies to the competitive environment relevant to consumer profiles and their needs.
• Build brand equity for the category in synergy with the rest of the organisation by taking ownership of the category as a brand custodian.
• Report on deviations to Marketing Director and propose/implement action plans where necessary.
• Monitor the performance of brands in terms of units and rand sales with meaningful comparison and market related interpretations monthly.
• Review of actual costs versus budget throughout NPD development to meet GP objectives brand campaign.
• Collaborate in forecasting and pipeline input planning.
• Drive campaign process to support sales strategy for overall company objective attainment
• Manage agency stakeholders to impactful brand health.
• Manage annual budget and reconciliation.
• Integrate with sales promotions to identify incentive requirements.

Strategic Planning:

In order that the overall company and strategic brand objectives are achieved delivers and executes strategic long medium- and short-term plans for brands by:

• Developing strategies that will deliver the 3-year consumption sales profit and marketing objectives for the categories.
• Analysing past performance economic variables etc against the backdrop of world-wide portfolio growth and profit objectives in collaboration with Area/Category Teams.
• Ensures development and execution of detailed 1-year plans for all the brands in the category they are responsible in which will ensure the achievement of strategic objectives in partnership with Area/Category Teams and aligned agencies.

Execution Powerhouse:

In order that plans are successfully implemented and commercial and business objectives are met directs and co-ordinates the implementation and achievement of agreed plans by:

• Embedding continuous learning from successes and failures.
• Initiating and co-ordinating progress on all projects.
• Facilitating implementation with other functions within the organisation as well as with aligned agencies.

Data & Analytics:

To determine potential impact on plans as well as identify future opportunities monitors analyses and evaluates marketplace developments relating to:

• Own and competitive developments.
• Sales and supply chain performance
• Consumer Expert and Customer behaviour.

Agility:

• Adapts/replans to accommodate deviations / changes in market conditions by devising.
• and implementing new action plans to ensure the brands retain their competitive advantage.

Business Leadership:

To ensure that overall strategic objectives are met carries out marketing leadership duties by:

• Working within budget parameters.
• Monitoring progress towards achieving objectives.
• Providing input into overall planning of business.
• Liaising with other functions and departments regarding issues such as distribution production R&D sales performance etc.
• Liaising with the Area/Category organisation regarding best practices global strategies R&D etc.
• Develops a loyal consumer franchise for the companys brands by creating positive brand perceptions associations and usage experiences through tools such as advertising promotion and supply chain management to build strong brands and ensure the long-term profitability of the company.

Corporate Governance:

• In-depth knowledge of products.
• Understands and abides by Haleon policies and procedures.
• Supports Management Monitoring.
• Communicates effectively with senior management peers marketing and other departments.
• Is a respected individual with Haleon customers and staff.
• Use our values and expectations to drive actions and decisions role model values and expectations.
• Embeds Win As One Strategic Drivers: Health in More Hands; Superior Brands; Wired for Excellence; Full Potential People.

Qualifications and skills

Essential

• A university degree.
• 3-5 years Marketing experience.
• Sound strategic marketing skills required and financial acumen.
• Good communication and interpersonal skills.
• Growth mindset.
• Independent thinking.
• Ability to work through complexity.

Preferred

• BCom Hons.
• Demonstrated project leadership.
• Understanding of the complex economic and socio-political environment in SA to successfully formulate strategies within these constraints.
• Insight into and understanding of consumer expert attitudes behaviour and motivations.
• Technical knowledge with regard to medicines diseases and available treatments within each of the relevant product categories.

Please save a copy of the job description as this may be helpful to refer to once the advert closes.

Diversity Equity and Inclusion:

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone.

Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where yourauthentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.

During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.