Senior Data Analyst, Marketing Analytics

At Freshworks we dont just collect data; we use it to build our roadmap. We are looking for a high-impact Senior Data Analyst who can navigate the technical depths of our data lakes but surface with clear executive-ready insights. 

This isnt a siloed role. You will be the cross-functional glue working between Marketing IT Sales Operations and Senior Leadership. You should be equally comfortable debugging a query as you are explaining ROI trends. Youll have the autonomy to dive deep into the weeds while maintaining the vision to provide high-level summaries that drive our global strategy. 

Key Responsibilities: 

• Visualize the Future: With an AI-first mindset design build and maintain high-performance dashboards in Tableau or Power BI that serve as the single source of truth for Marketing and Sales performance. 
• Salesforce Insights: Leverage Salesforce data to audit Tableau/Power BI dashboards and deep dive into customer journey and Closed/Won Opportunities. 
• Strategic Planning: Act as a key contributor to the Annual Operating Plan (AOP) process providing the historical data and predictive modeling necessary to set realistic yet ambitious targets. 
• Cross-Functional Collaboration: Partner with IT or Marketing Operations to ensure data integrity and with Sales/Marketing to understand the why behind the numbers. 
• The Narrative: Translate complex datasets into polished persuasive slide decks for executive reviews. You dont just present data; you provide recommendations. 
• Full-Stack Analysis: Perform end-to-end analysis from pulling data to building complex ROI models in Google Sheets (or Excel) to measure campaign and channel effectiveness. 

Qualifications :

• Experience: 4-6 years in a Data Analyst or Business Intelligence role specifically within Marketing Ops Sales Ops or a similar growth-focused environment 
• CRM Expertise: Direct experience navigating and extracting data from Salesforce is required
• The Tech Stack: Advanced proficiency in Tableau Power BI or a similar visualization suite and ability to leverage AI
  • SQL proficiency is strongly preferred for data extraction and manipulation. Experience with Databricks is a plus
  • Familiarity with Python or R is a plus 
• Modeling Mastery: You are a wizard in Google Sheets or Excel capable of building dynamic models that calculate ROI CAC and LTV with ease
• Executive Presence: You possess the soft skills to present to Senior Leadership. You can simplify the complex and hold your own when questioned on methodology. 
• The Deep Dive Mindset: An obsessive attention to detail. Youre the person who catches the data discrepancy before anyone else. 

Additional Information :

Please note this is a hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from our San Mateo CA headquarters.

The annual base salary range for this position is $130000 - $160000 USD. This role is also eligible for a target bonus.

Compensation is based on a variety of factors including but not limited to location experience job-related skills and level.

Freshworks offers multiple options for dental medical vision disability and life insurances flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time