AMDMManager, Growth Marketing

Location : Mumbai
Reporting to : Chief Manager- Product

About Saregama
Saregama has been providing millions of viewers with entertainment for more than a
century. We have done it all from the first recording in India in 1902 to the most recent
musical hits; from music retailing through Carvaan to streaming on all major digital
platforms; from live concerts to musical plays; from theatrical movies to web series TV
serials and short-form videos.
One of the very few entertainment organizations that creates IPs for Music Video
ands Live Event. 121 years 150K songs 69 films and web series over 6K hours of
television serials 32 live shows.
Saregama has one of the largest song libraries that is continually being expanded
through acquisition of film and non-film songs across languages and genres. 33% of
music revenue comes from songs released 2020 onwards. These songs are licensed
to Music and Video streaming apps Short-form Video platforms television channels
and also to brands.
Carvaan our flagship product is an audio player with 5000 preloaded songs.
Combining digital technology with a retro design it delivers a unique and seamless
listening experience. Padhanisa an AI based music learning app aims to make Indian
vocal learning simple easy and accessible to everyone across the globe.
Yoodlee Films is Saregama’s production house focussed on creating content for
theatrical releases and 3rd party digital platforms & TV. We are also the leading TV
serial producer for Sun TV.
Saregama’s subsidiary PocketAces is well-known for its wide range of content
available on its own channels including FilterCopy Nutshell Dice Media Gobble and
Pocket Change. With a strong presence on social media platforms like YouTube and
Instagram it attracts a sizable audience particularly among millennials and Gen Z.
The company also licenses its shows to SVoD platforms.
Saregama Live produces live events including artiste based musical concerts and IP
based shows across India US Canada Australia etc.

Saregama has also got an artiste management division which discovers grooms and
launches new generation singers. It also owns India’s biggest digital influencer
management agency Clout under Pocket Aces.
We take pride in being a youthful and contemporary entertainer that continues to
captivate and entertain audiences. Join us in celebrating the power of youthfulness
and entertainment!
Key Responsibilities:
• Drive App downloads subscriptions and revenue
• Creating marketing strategies to drive user engagement at every level
of the in- App journey
• Drive time spent per user
• Understanding user journey and creating customized user level
communication
• Collect and understand user insights and imp
• Customer Retention

Required Skills:

App downloads subscriptions revenue generation marketing strategies user engagement in-App user journey user time spent analysis user journey analysis customized user communication user insights collection customer retention