[BD] Senior IT Product Marketing Specialist

 Senior IT Product Marketing Specialist 

AI Global Product & Service Transformation  AINative Workflow Platform NCLC GenAI Half Million Users Worldwide 

Build the Future of Intelligent Workflow Platforms 

Were redefining how work gets done at enterprise scale. 

Our Global Product & Service Team is building a nextgeneration workflow & approval platform serving nearly half a million users worldwide and 1000 internal customers. Built on LCNC and evolving into an AInative platform it powers missioncritical processes across a global corporation. 

This is not a short-term role. 
 By 2027 we are transforming into a true AI Global Product & Service Team. 

Not just communication this role drives adoption trust and growth at scale. 

 Why This Role Matters 

You will own product storytelling and adoption growth for a global platform. Your impact: 

• Increase adoption & engagement 

• Build stakeholder confidence 

• Accelerate legacy Next Gen migration 

• Strengthen product reputation and trust in AI workflows 

If you can turn complexity into clarity and influence behavior at scale this role is for you. 

 Your Mission 

Lead marketing communication enablement and adoption for: 

1. AI Global Workflow Platform Product & Service  

1. Citizen Development program (customers build apps themselves under governance) 

Act as the bridge: 
Product & Engineering Stakeholders End Users 

Key Responsibilities 

1) Product Marketing & Storytelling 

• Own messaging positioning and internal branding 

• Translate AI automation and workflow into clear business value 

• Deliver high-quality assets: executive decks guides demos newsletters launch materials 

• Build persona-based content (Executives Process Owners IT Citizen Developers Users) 

2) Adoption & Change Enablement 

• Drive adoption: awareness activation habit 

• Lead migration enablement training UAT support adoption programs 

• Capture feedback and improve messaging and rollout effectiveness 

3) Citizen Development (Governance Enablement) - Critical Scope 

• Position Citizen Development as strategic governed capability (not shadow IT) 

• Communicate clearly:  

• Who builds / what / how / governance rules 

• Build scalable enablement: onboarding kits playbooks templates training programs 

• Run adoption programs (webinars clinics champion network) 

• Clearly communicate the dual model:  

• Service delivery vs self-service (with governance) 

4) Stakeholder Engagement 

• Engage 1000 stakeholders globally 

• Create executive-ready communications and updates 

• Support roadshows councils and transformation initiatives 

• Ensure consistent proactive communication across regions 

5) Community & Events 

• Run webinars workshops campaigns product showcases 

• Build champion network and user communities 

• Drive continuous engagement and advocacy 

6) Measurement & Optimization 

• Define KPIs (adoption engagement satisfaction) 

• Use insights to refine campaigns and messaging 

• Run experiments to improve outcomes 

7) AI Communication 

• Position the platform as a practical AI product 

• Communicate innovation with clarity and credibility (not hype) 

8) Corporate Communication Excellence (Required) 

• Deliver executive-grade structured credible communication 

• Follow corporate standards (branding tone compliance) 

• Ensure consistency across regions and channels 

• Balance AI excitement with trust and realism 

Qualifications :

• 7 years in Product Marketing / Platform Adoption & Enablement / Enterprise Communication 

• Strong storytelling executive communication skills 

• Proven ability to drive governed adoption programs (e.g. citizen development SaaS rollout) 

• Ability to simplify complexity into actionable messaging 

• Strong stakeholder management in global environments 

• High ownership and execution discipline 

• Fluent English (global collaboration) 

Nice to Have 

• Workflow / automation / SaaS platform experience 

• LCNC  Citizen Development governance 

• AI/GenAI exposure 

• Design data-driven marketing (Power BI analytics) 

• Change management / customer community building experience 

What Youll Gain 

• Own marketing for a platform used by 500000 users globally 

• Direct impact on adoption reputation and transformation success of AI Product  

• Hands-on AI product transformation experience  

• Build a product story at scale and see real impact 

Who Will Thrive Here 

You will succeed if you: 

• Want to drive adoption of a real global product not just campaigns 

• Balance strategy execution 

• Enjoy influencing stakeholders and behaviors 

• Commit to long-term impact and ownership 

Selection Process Mandatory (10 Slides)

Submit a 10-slide plan for 6-Month Marketing & Communication Master Plan 

Additional Information :

• Private Health Insurance (Generali) : Covered by company
• Personal Accident Insurance: Covered by company
• 13-month Salary Bonus : Guaranteed upon contract completion. (Payment timing: Included in the final payroll of labor contract)
• 12 days annual leave

Remote Work :

No

Employment Type :

Full-time