SVP, Marketing Effectiveness

The SVP Analytics hastheresponsibility for setting the vision and providing strategic direction toakey clientsinB2B techand tothecross-industryMarketing Effectiveness (ME) team a group of approximately 60 analytics professionals across the US. This individual isanexpert onmedia measurement for B2B tech as well asgeneralmediaanalytics and research. As such he she theyare responsible forleading/publishing/speaking and oftenactsas the analytics spokesperson infront of clients incompanymeetingsat conferences etc.

Job responsibilities:

• Partners with various disciplines across the agency such as Consumer Insights and Analytics Activation Integrated Media Portfolioleads todevelopconnections between functions.

• Leads client engagements and manages analytics delivery teams.

• Provides thought leadership on best-in-class measurement and analytics strategy to senior client stakeholders.

• Generate media insights and measurement strategies across both brand media and performance media.

• Identifiesand develops product specific analytics offerings for specific clients.

• Authorswhitepapers POVs other industry thought capital; attends/speaks at conferences.

• Evaluates and partners with external vendors and technologies asappropriate.

• Evaluates prospective technologies and companies for partnership or corporate acquisition.

• Advisesthe agency about key industry trends and innovations.

• Exhibits strong analytical project managementstorytellingand communication skills.

• Partners with newbusinessto identify opportunities for growth and development and enable business growth and development or existing clients.

• Interacts withMarketingEffectiveness leadership team; crafts and implements the ME vision.

• Is responsible forrecruiting management level roles within the group and for developingmanagers.

• Sets vision/strategy andfacilitatesteam operations to deliver quality andtimelydeliverables.

• Leads (and is the voice of) local/national department initiatives elevating the work providing training knowledge sharing and best practices.

• Empowers direct reportsto owntheirclient relationships and projects.

• Managesperformance and career growth of direct reports.

Qualifications:

• Bachelors degree in Statistics Economics DataScienceor related quantitative field

• Masters degree preferred

• 15 years in a quantitative business environment

• 8 years in marketing analytics with knowledge of the media planning process

• Experience working at or working with B2B businesses with particular emphasis on B2B tech businesses

• Excellent written and verbal communication skills with the ability to convey complex findings in simple terms

• Strong organizational skills political instincts andproven-leadershipability

• Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages

• Experience in data visualization (Excel Tableau Power BI Datorama)

• Advanced in SQL Python or R

• Advanced media measurement capabilities ( MTA) and planning A/B and Match Markettesting

• Advanced MS Office Skills (MS Word ExcelPowerpoint)

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