Director, Product Marketing Sam's Club Member Access Platform (MAP)
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Job Location:
San Bruno, CA - USA
Monthly Salary:
$ 143000 - 286000
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Position Summary...
What youll do...
The Director of Product Marketing will lead the Product Marketing Management (PMM) function for Sams Club MAP serving as the strategic bridge between product innovation and market adoption. This leader will define how MAPs advertising and experience solutions are positioned packaged and brought to marketensuring clear compelling narratives that drive advertiser adoption revenue and market differentiation. Overseeing PMMs across Onsite Display Search Offsite Media and Experiential and In-Club this role ensures every offering is translated from product capability into customer value with consistent go-to-market execution across the portfolio. Acting as both the voice of the product to the market and the voice of the customer back to the organization this leader drives clarity alignment and measurable business impact. What Youll Do...Product Positioning & Commercial Narrative- Define and own the end-to-end product marketing strategy across MAPs portfolio (Onsite Display Search Offsite Experiential and In-Club).
- Develop clear differentiated positioning messaging and value propositions that translate product capabilities into advertiser value and business outcomes.
- Build a cohesive external narrative that connects MAPs media data and experiences into a compelling full-funnel story.
- Lead go-to-market planning launches and commercialization for all MAP products and solutions.
- Partner with Product AdTech and Sales to align on packaging pricing and adoption strategies that drive revenue growth.
- Ensure consistency and quality across all GTM materials sales narratives and market-facing touch points.
- Oversee the development of pitch decks case studies toolkits and training materials that enable Sales to effectively sell MAP solutions.
- Partner with Training & Enablement to drive readiness education and ongoing adoption across internal and external stakeholders.
- Ensure teams are equipped to clearly communicate product value and differentiate MAP in market.
- Serve as the central point of alignment across Product Sales Marketing Insights AdTech and Operations.
- Represent the voice of the customer and market to inform product roadmap innovation and prioritization.
- Lead cross-functional GTM processes ensuring seamless coordination and execution across work streams.
- Lead and develop a team of PMMs aligned to key product pillars: Onsite Display Search Offsite Media Experiential and In-Club.
- Establish best practices for positioning GTM planning measurement and continuous optimization.
- Drive accountability for adoption performance and impact across the PMM function.
- 10 years of experience in product marketing retail media ad tech or related fields.
- Proven experience leading product marketing or go-to-market functions at scale.
- Strong commercial acumen with a track record of driving product adoption and revenue growth.
- Deep understanding of omnichannel media retail ecosystems and advertiser needs.
- Ability to translate complex technical capabilities into clear compelling narratives.
- Experience leading cross-functional initiatives in a matrixed organization.
- Exceptional communication storytelling and executive presence.
-Health benefits include medical vision and dental coverage
-Financial benefits include 401(k) stock purchase and company-paid life insurance
-Paid time off benefits include PTO parental leave family care leave bereavement jury duty and voting. You will also receive PTO and/or PPTO that can be used for vacation sick leave holidays or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable.
For information about PTO see - Other benefits include short-term and long-term disability company discounts Military Leave Pay adoption and surrogacy expense reimbursement and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and short-form certificates. Tuition books and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility see .
San Bruno California US-08848: The annual salary range for this position is $143000.00 - $286000.00
Bentonville Arkansas US-04931: The annual salary range for this position is $110000.00 - $220000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.
Option 1: Bachelors Degree in Marketing Business Administration or related field and 4 years experience in Marketing Business Administration or related field. Option 2: 7 years experience in Marketing Business Administration or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.
Masters: Business AdministrationPrimary Location...
850 Cherry Ave San Bruno CA 94066-3031 United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Required Experience:
Director
About Company
Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam’s vision, but now, we are able to help more customers ... View more
