Marketing Manager, Consumer Shows

Marketing Manager Consumer ShowsWere looking for a creative strategic and highly organized Marketing Manager Consumer Shows to lead the marketing strategy for Blue Ant Medias portfolio of 11 consumer shows across home cottage lifestyle baby and wellness is a high-impact high-visibility role for someone who knows how to turn live events into must-attend experiences. You understand that great marketing goes beyond logos and media plans its about defining a clear value proposition crafting compelling messaging and creating campaigns that give audiences a real reason to show will lead the campaign strategy messaging and year-round audience engagement approach for each show. Youll work closely with Show Directors Creative Data Communications Sales Operations and external partners to ensure every campaign has a clear point of view and every show has a compelling reason to also lead two (2) Brand Specialists and work closely with the Coordinator Finance and Consumer Shows who supports select marketing ticketing and social workflows. Together youll help bring our shows to life before during and after each role will play a key role in shaping how thousands of people discover and experience some of Canadas best-known consumer shows. From leading creative campaigns and building year-round audience engagement to collaborating with major partners and supporting sales growth youll see your work come to life before during and on the show Consumer Shows Portfolio:National Home ShowFall Home ShowHome Backyard ShowSpring Cottage Life ShowOttawa Cottage Life & Backyard ShowFall Cottage Life ShowSeasons Christmas ShowThe Baby Show (Vancouver)Fall Baby ShowSpring Baby ShowThe Womens Healthy Living Show*Other shows may be added as our event portfolio growsThis role will report to the VP Marketing Canadian Media and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per anticipated salary range for this role is $75000 - $90000 per year with final compensation determined by experience and Responsibilities & DutiesWhat Youll Actually DoDeliver Compelling Audience-First Campaigns: Youll lead the marketing strategy for each show defining the positioning and messaging that connect with audiences and clearly communicate the shows value. Collaborating with the Creative Team Show Directors and Data Lead youll bring together exhibitors content and experiences into engaging campaigns that convert interest into the Creative Briefing Process: Youll guide campaign development across digital social print radio onsite email sales materials and partner assets ensuring the creative is consistent compelling and true to each show the Year-Round Audience Engagement Strategy: Youll lead the organic social and content strategy for the Consumer Shows portfolio ensuring our brands stay active and relevant beyond the weeks immediately surrounding each event. This includes working with the Communications lead on influencer strategy seasonal content moments social days partner amplification and platform Big Partnerships to Life: Youll work with Show Directors and internal stakeholders to support large-scale marketing partnerships with brands media partners transit partnersretailers associations and community organizations. Whether its an appliance company media outlet GO Transit magazines newspapers or other major partners youll help shape campaigns that feel valuable visible and integrated into the show Sales with Strong Marketing Materials: Youll partner with the Show Team and the Data lead to develop materials that help drive exhibitor and sponsorship interest. This includes sales decks exhibitor-facing messaging marketing toolkits email content promotional opportunities and new business acquisition Email and Direct Audience Communications: Youll oversee the content strategy for consumer and exhibitor email communications working with the Data lead and Coordinator to ensure email campaigns are timely useful on-brand and aligned with each shows and Develop the Team: Youll manage two Brand Specialists and work closely with the Coordinator Finance & Consumer Shows. Youll help set priorities review work keep projects moving and ensure the team is focused on the highest-impact marketing activities across the full show the Campaign to Life Onsite: Youll attend our consumer shows to ensure marketing plans are being executed content opportunities are being captured partners are supported and the onsite experience reflects the campaign promise. Youll see firsthand what is resonating with audiences and bring those learnings back into future 5 years experience in event marketing consumer marketing media live experiences or a related developing creative campaigns that drive ticket sales attendance audience engagement or consumer ability to leverage data and consumer insights to inform strategy define clear value propositions and shape impactful audience-focused understanding of how to build a clear value proposition and translate it into compelling leading creative briefs and working with designers writers producers agencies or internal creative organic social media instincts including content planning platform trends influencer opportunities and community with email marketing content calendars promotional campaigns and audience supporting B2B marketing needs including sales materials sponsorship support exhibitor communications or partner project management skills and the ability to manage multiple brands shows and deadlines at writing editing and communication working style and comfort partnering with Show Directors Sales Creative Operations Data Communications and external partners.A proactive solutions-oriented mindset and the ability to make smart decisions in a fast-moving for occasional evenings and weekends based on the show to HaveExperience marketing consumer shows trade shows festivals conferences ticketed events attractions or live shopping in home design cottage lifestyle parenting baby wellness food retail or similar consumer developing co-promotion campaigns with major brands media partners retailers or with Wrike or similar project management with Mailchimp or other email marketing with Meta Instagram TikTok LinkedIn or other social platforms.