Growth Marketing Manager

Were looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads Microsoft Ads pay-per-click review platforms (e.g. Capterra Technology Advice) and high-intent organic search. Youll be responsible for driving efficient scalable growth across the full funnelowning strategy execution and optimization for both paid and organic channels with a strong experimentation mindset focused on improving conversion across key landing pages and the website.

This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy bid management targeting on-site conversion rate optimization (CRO) creative testing and experiment designand who can translate insights into clear stories and recommendations for marketing cross-functional partners and leadership.

Key Responsibilities

SEM

• Own SEM and PPC strategy across Google Ads Microsoft Ads and review sites with a focus on high-intent B2B demand.
• Lead keyword strategy (research clustering negatives) across core use cases industries and competitor terms.
• Manage bids budgets and pacing to hit targets for CPL CVR CAC pipeline and LTV.
• Continuously refine audience and geo targeting including remarketing lists customer lists and intent-based segments.
• Own reporting on CPL CVR CAC and pipeline contribution by channel campaign and segment in partnership with RevOps/MarOps.
• Build and maintain a structured experimentation roadmap across keywords match types bidding strategies ad messaging creative and landing pages.

CRO

• Collaborate with content and brand to align organic and paid keyword priorities and ensure messaging consistency.
• Lead CRO (conversion rate optimization) across key pages. Define and prioritize experiments on landing pages (forms CTAs layouts offers social proof etc).
• Run A/B and multivariate tests using appropriate tools; ensure clean setup measurement and statistical rigor.
• Partner with content design and web to implement winning variations and scale learnings.
• Own and improve session lead CVR across high-intent pages (demo product pages core content).

AI Automation & Tooling

• Use AI and automation to accelerate keyword research ad copy/creative ideation QA and analysis.
• Leverage tools like Claude to pull insights from CRM ad platforms and internal docs to refine copy reporting and reduce manual ops work.

Cross-Functional Collaboration & Communication

• Partner with Product Marketing Content Brand RevOps and Sales to ensure lead quality routing and follow-up processes support performance goals.
• Turn performance and experiment results into clear concise recommendations for the marketing team cross functional partners and leadership.

Must-Haves

• 3 years B2B growth/performance marketing experience with deep SEM and SEO ownership.
• Hands-on management of Google Ads Microsoft Ads and review platforms
• Strong command of CPL CVR CAC and pipeline and how they connect across the funnel.
• Proven CRO impact: demonstrated wins improving session-to-lead conversion across paid search PPC and website.
• Meaningful experience designing running and interpreting experiments (A/B tests structured trials).
• Highly data-driven; advanced comfort in ad platforms and analytics tools (GA BI CRM reporting).
• Experience in B2B SaaS or complex high-ACV sales cycles.
• Familiarity with marketing automation and CRM (HubSpot Salesforce) for closed-loop reporting.

Compensation

• Raleigh Hub: $100000.00 - $120000.00 base annual bonus opportunity
• Toronto Hub: 85000.00 - 100000.00 CAD base annual bonus opportunity

• Generous equity grant become an owner in our company!
• A comprehensive benefits package
• Flexible PTO and hybrid work schedules
• One-time work-from-home allowance
• Hubs in Los Angeles San Francisco Toronto and Raleigh with hybrid work schedules and lunch provided for in-office days
• Company events and team-building activities both in-person and virtual
• Fast-paced collaborative and dynamic work environment
• Opportunities for growth and career advancement
• Chance to work with cutting-edge technology and innovative solutions
• The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers

We welcome applicants from across the U.S. where we are registered to do business and able to support employment. Currently this excludes the following states: Alaska Hawaii Kentucky Mississippi Nebraska New Mexico North Dakota Rhode Island South Dakota West Virginia and Wyoming. This list is based solely on operational and compliance considerations and is reviewed from time to time as our footprint grows.

About BuildOps

Join BuildOps the largest commercial trade platform in the country as we transform the multi-billion dollar commercial contracting industry!

Were not just talking incremental improvementswere talking a full-scale revolution empowering the hardworking heroes who build and maintain the infrastructure that keeps our world running. See why contractors choose Buildopshere.

This is your chance to be part of a rocketship. Were fresh off a $1 billion valuation and a $127M Series C funding round (part of over $275M raised to date) led by industry-leading investors like Meritech Capital BOND and SE Ventures backed by Schneider Electric (ReutersTechCrunchLA Business Journal) . Our latest investors join our team of industry heavyweights like Next47 former Twitter CEO Dick Costolo former Salesforce President Gavin Patterson and Boost Mobile CEO Stephen Stokols. Their investment is fueling our aggressive growth and our commitment to equipping contractors with AI-driven tools to conquer chaos boost efficiency skyrocket profitability and ultimately deliver exceptional service.

At BuildOps were changing the game and doing the best work of our careers. Youll be a key player in a company thats truly making a difference for the backbone of our economy. If youre ready to tackle big challenges work with a passionate team and build something extraordinary BuildOps is the place for you.

BuildOps is an equal opportunity employer. We consider all qualified applicants without regard to race color religion sex (including pregnancy gender identity and sexual orientation) national origin age disability genetic information veteran status or any other status protected by applicable federal state or local law.

BuildOps will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act pursuant to applicable local and state laws.

BuildOps recruiters will only contact candidates through official channels and will never ask for payment banking details or sensitive personal information during the interview process. Verify all openings at Report suspicious outreach to and We review every report but may not be able to respond individually. BuildOps is not responsible for losses from fraudulent postings.