Social Media Specialist EPL Marketing and Communications Division

• Bachelors degree or diploma in communications journalism public relations marketing or a related field.
• Minimum of three years of experience developing and executing social media strategies and digital content for brands or organizations.
• Strong understanding of major social media platforms and how content should be adapted for each.
• Demonstrated experience creating engaging social media content including copy graphics photos and short-form video.
• Exceptional writing storytelling and editorial judgment with the ability to identify timely opportunities and prioritize what matters most.
• Analytical mindset with experience interpreting social media data to inform strategy and refine content.
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Ability to contribute to issues and crisis communications with sound judgment professionalism and a collaborative approach.
• Experience using social media management and planning tools (e.g. Sprout Social Trello) is required.

Who we are:
The secret ingredient for making EPL a magical place is no secret at all; in fact its very simple: We share. We share stories ideas and experiences. We share with our customers our communities and ourselves. We are Edmontons largest lender of all manner of information and entertainment.

Note:
This position regularly has a weekday schedule; occasional evening and weekend shifts are and Communications Division employees are subject to variable hours of work as per the Collective Agreement and shift length and scheduling may vary based on operational needs.

Pay Band:
$37.50 - $47.87 per hour*
*Approximately $68521 - $87471 per annum based on a 35 hour work week.
Shift differential may apply in accordance with the terms and conditions of the CSU 52 Collective Agreement.

We are looking for a creative strategic and highly organized Social Media Specialist to bring the Edmonton Public Librarys (EPL) voice to life this role you will shape how one of Edmontons most trusted and beloved institutions connects with people digitally. If you believe social media can spark conversations and strengthen communities we want to hear from you.

Social media is one of the most important ways our community engages with EPL. Its where we share the stories behind our programs showcase what the Library has to offer and highlight our impact across the city. Working closely with the Marketing and Communications team the Social Media Specialist leads the planning and execution of EPLs social this role you will create compelling content manage day-to-day activity across platforms and ensure social media supports major campaigns and initiatives.

This role is ideal for someone who is curious quick to spot opportunities and able to think strategically while producing engaging content. EPLs social channels are known for their creativity and occasionally quirky personality. The successful candidate brings strong storytelling instincts sound editorial judgment and a deep understanding of how social platforms work translating ideas trends and everyday library moments into content that resonates.

Keyresponsibilitiesinclude:

• Execute EPLs social media strategy defining channel roles audiences and content pillars that support organizational priorities brand goals and community engagement.
• Plan create and publish engaging content across platforms including Instagram Facebook and LinkedIn. Develop original copy graphics and short-form video collaborating with designers and multimedia specialists on the Marketing and Communications team when needed. Ensure all content reflects EPLs brand voice.
• Integrate social media into broader marketing and communications campaigns and initiatives including thought leadership content for LinkedIn.
• Own and manage EPLs social media content calendar proactively sourcing and prioritizing content and ideas from across the organization and relevant external sources while remaining flexible to respond to timely opportunities.
• Manage day-to-day community engagement responding to comments messages and inquiries while fostering positive conversations with EPLs online community.
• Keep a close pulse on social media trends local news and cultural moments to identify timely opportunities and help EPL participate in relevant conversations as needed.
• Monitor social media conversations for emerging issues media interest or reputational risks supporting proactive and reactive communications as needed.
• Track performance analyze results and refine content and strategy based on insights including paid social campaigns when appropriate.
• Participate in shared after-hours coverage for social media monitoring and response to emerging issues.

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