Marketing Strategy Lead-Chase Auto Lending

The role entails developing messaging frameworks and channel plans delivered through servicing/loyalty communications statement messaging email and digital content across and the Chase mobile app partnering closely with Product Servicing Digital and Analytics.

As a Vice President Marketing Strategy Lead within Chase Auto Lending you will set the lifecycle and loyalty marketing strategy that drives customer action and engagement. You will focus on two outcomes: (1) guiding customers toward happy path behaviors that support a smooth servicing experience and protect CSAT/NPS and (2) creating moments of delight through personal meaningful engagement that strengthens the relationship and introduces relevant value across Chase and select partners.

Job Responsibilities

• Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers.
• Define priority customer journeys and moments that matter (e.g. onboarding first payment autopay self-serve adoption payment success payoff/closeout) and the behaviors to drive at each stage.
• Develop messaging frameworks and value propositions that are clear customer-friendly and consistent across channels.
• Lead channel strategy and message orchestration across servicing/loyalty communications statement messaging email and site/app content.
• Create strong briefs and requirements to enable execution teams (audience objective proposition message hierarchy channel approach measurement).
• Partner with Product Digital and Servicing to align communications with the customer experience being delivered.
• Partner with Analytics to define success metrics reporting test-and-learn approaches and optimization recommendations.
• Develop senior-management-ready updates and presentations that summarize performance insights and recommended actions.
• Work with appropriate control partners to ensure communications adhere to applicable policies and requirements.

Required Qualifications Capabilities and Skills

• 5 years of experience in marketing strategy lifecycle/CRM customer communications or related roles.
• Demonstrated ability to influence customer behavior through journey strategy messaging and channel planning.
• Experience developing strategies for owned channels (email and/or digital content) with the ability to tailor messaging to channel context and customer intent.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent written verbal and presentation skills with strong attention to detail and quality.
• Bachelors degree (or equivalent experience).

Preferred Qualifications Capabilities and Skills

• Loyalty marketing and/or relationship-building program experience (including moments of delight).
• Personalization and segmentation strategy experience with comfort using data to iterate and improve outcomes.
• Experience with servicing communications and/or statement messaging in a regulated consumer environment.
• Auto lending and/or consumer lending experience.
• Program/project management experience.