Senior Klaviyo Specialist (E-commerce Migration)

Employment Type: Full time independent contractor

Work Model: Remote

Work Hours: US work hours (Note: Core overlap required for Australian Eastern Standard Time: 10:00am5:00pm ACST / 8:00am3:00pm PHT)

Role Summary

We are seeking a Senior Klaviyo Specialist on a 6-month fixed-term contract to lead the end-to-end rebuild and optimization of our lifecycle email and SMS program as we migrate from Magento to Shopify.

Operating as a senior individual contributor embedded within our Project MJ delivery squad you will own the entire Klaviyo workstreamincluding the audit re-architecture build QA cutover and post-launch optimization cycle. The successful candidate will materially de-risk this enterprise migration and drive an increase in revenue per recipient (RPR) post-cutover.

Key Responsibilities

Migration & Re-platforming Phase (Months 14)

• Audit & Mapping: Partner with the e-commerce team to inventory all current flows segments forms and integrations. Map existing Magento data dependencies to Shopify-equivalent triggers and events.

• Architecture & Build: Re-architect and rebuild 30 core flows in a Klaviyo sandbox environment aligned with Shopify best practices (e.g. Checkout Started Order Fulfillled Back-in-Stock).

• Data & Integration Validation: Coordinate with the Shopify integrator to validate data feeds ensure events fire correctly and preserve historical customer data.

• QA & Regression Testing: Build a comprehensive QA matrix per flow execute seed sends verify cross-client rendering (Gmail Outlook Apple Mail) and log live readiness.

• Cutover Execution: Sequence flow activation monitor send volumes for the initial 72 hours and triage anomalies in real time while maintaining a public-facing migration log.

Optimization Phase (Months 56)

• A/B Testing: Maintain a structured testing cadence (minimum 2 live tests running concurrently) with documented hypotheses data tracking and strategic insights.

• Advanced Segmentation: Refine retention logic using Shopify-native data predictive analytics and RFM modeling to lift open click and conversion rates.

• Deliverability Management: Monitor inbox placement manage list hygiene action sender reputation issues and maintain DMARC/DKIM/BIMI alignment.

• Documentation: Produce comprehensive SOPs and migration run-books in Notion for long-term internal handoff.

Required Skills & Experience

Must-Have Qualifications

• Klaviyo Mastery: 5 years of lifecycle marketing/automation experience with at least 3 years of hands-on expertise explicitly within Klaviyo.

• Shopify Migration Track Record: Demonstrated experience leading Klaviyo builds on Shopify (ideally Shopify Plus); direct replatforming experience is highly preferred.

• Technical Deliverability & Code: Deep understanding of email infrastructure (SPF DKIM DMARC dedicated sending domains) and proficiency in HTML/CSS to debug template rendering issues.

• Location & Alignment: Based in the Philippines with proven experience working autonomously while collaborating seamlessly with Australian teams during core overlapping hours.

• Communication: Exceptional verbal and written English communication skills.

Desirable Qualifications

• Official Klaviyo Product Certifications (Foundations and Advanced).

• Experience with Klaviyo SMS reviews integrations (e.g. ) and loyalty platforms (e.g. Loop).

• Basic familiarity with Shopify Liquid syntax and Klaviyo template tags.

• Prior experience in the D2C subscription or consumables space.

• Comfort utilizing AI tools (Claude ChatGPT) for drafting copy generating QA scripts and structuring segments.

Required Experience:

Senior IC