Senior Professional, Digital Marketing, GC Converse

WHOM ARE WE LOOKING FOR

The Digital Marketing Senior Professional is the owner for content to commerce lead marketing x digital story telling on digital platform and performance media investment. The ideal candidate is curious and eager to learn & evolve and a team player with good influence skill. You value the importance of content creativity consumer insights and expertize of know- how to execute performance media on Tmall/JD/WeChat. You understand digital eco system with holistic view from daily operation to digital content planning

WHAT WILL YOU WORK ON

Owner for content to commerce lead marketing x digital story telling & GTM

You will:

• Lead and drive the Converse TM/JD/WeChat paid investment build strategy & plan base on business target
• Build and execute effective consumer-centered content to trigger consumer interests and deliver brand product differentiation in social and EC platform
• Partner with digital operation team to deliver the business short term and long term goal altogether
• Partner with brand creation team to drive effective EC communication assets
• Assist team leader to initiate integrated digital launch plan

WHO WILL YOU WORK WITH

You will engage with a diverse team of colleagues across: Digital team brand marketing team merchant team as well as manage outside agencies and vendors.

What You Bring:

• Bachelors degree in Business Marketing Communications or related field
• 6 years of experience in Digital Marketing. Experienced working in social & digital eco system rich knowledge on Tmall/JD performance media is a must
• Deep understanding & experience in know how of managing investment
• Strong insight of online client creating and feeding with relevant content with brand tone and manner
• Acumen on data analysis and tracking ability to learn and optimize with quick actions
• Strong bilingual oral and written communication skills
• Ability to thrive within a fast-paced high energy skilled team of marketers that have a passion for youth culture and creating meaningful connections between consumers and the Converse brand/business.