Social Media & Content Executive
Share
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Job Summary
Job Title: Social Media and Content Executive
Reporting to: Content Marketing Manager
Location: 12 - 14 Bloomsbury Square Holborn London (Hybrid 2 days per week in the office)
Role: Full time Permanent
Company Overview:
Ciarb is a professional membership body for alternative dispute resolution practitioners. We support our members through advocacy professional standards training and guidance. We are committed to maintaining the highest standards of governance compliance and integrity in all that we do.
Position Overview:
Ciarb has a significant opportunity to grow global engagement professional influence and member value through a LinkedIn-first social media strategy. As part of a new membership and engagement strategy social media will play a central role in communicating thought leadership supporting member engagement and driving commercial outcomes.
This role will lead the planning and delivery of Ciarbs social media activity with a primary focus on LinkedIn as the core platform for engaging professional audiences. The role will also support and empower Ciarbs branches and global volunteers many of whom are not marketing professionals to effectively represent and promote Ciarb at a local level.
Working collaboratively across internal teams and with global stakeholders the postholder will elevate the profile of Ciarb ensuring consistent messaging increased engagement and measurable impact.
The role will also have responsibility for supporting with web copy.
Key Responsibilities:
Social Media Strategy & Delivery
Lead the development and execution of a LinkedIn-first social media strategy positioning Ciarb as a global thought leader in dispute resolution and professional practice.
Ensure content is tailored to professional audiences focusing on insight-led value-driven and conversation-starting content.
Partner with internal stakeholders and external senior leaders to develop thought leadership content including posts articles and video.
Plan social media calendar and deliver integrated campaigns aligned to organisational priorities with LinkedIn as the primary channel supported by other platforms where appropriate.
Manage paid LinkedIn campaigns including audience targeting budget allocation testing and optimisation.
Content Creation & Video Production
Plan create and deliver high-quality LinkedIn-optimised content with a strong emphasis on short-form and interview-style video.
Translate complex professional topics into clear engaging and accessible content suitable for a global audience.
Write copy that reflects Ciarbs voice and credibility.
Lead end-to-end video production including:
Concept development aligned to thought leadership themes
Scripting and briefing subject matter experts
Filming (e.g. interviews event coverage talking-head content)
Editing and optimising for LinkedIn formats (captions pacing mobile-first viewing)
Web Copy Development:
Develop and optimise web copy for key pages (e.g. campaigns products events) ensuring consistency with social messaging and overall brand tone.
Collaborate with internal stakeholders to translate complex information into clear user-focused website content.
Apply best practice for digital content including clarity structure accessibility and SEO considerations.
Ensure social campaigns are supported by effective landing page content that drives engagement and conversion.
Volunteer & Branch Social Media Enablement
Develop and deliver guidance training and toolkits to support branch volunteers in using social media effectively with a focus on LinkedIn.
Create simple practical resources (e.g. templates best practice guides content examples) tailored to non-marketing audiences.
Run social media training sessions and workshops to build confidence and capability among volunteers.
Provide ongoing support and advice to branches on content creation event promotion and local engagement.
Reporting and Analytics
Develop and maintain a social media dashboard / calendar.
Track and analyse performance (engagement reach follower growth lead generation).
Use insights to refine content strategy optimise campaigns and improve ROI.
Provide regular reporting and recommendations to key stakeholders.
Stay up to date with social media trends and platform updates.
Experience:
Essential
Proven experience delivering social media strategies with a strong emphasis on LinkedIn.
Demonstrable experience creating engaging content including video production and editing.
Strong understanding of thought leadership and professional content marketing.
Excellent copywriting skills with the ability to communicate complex topics clearly.
Experience managing paid social campaigns (LinkedIn preferred).
Experience with social media management and analytics tools.
Confidence working with senior stakeholders and subject matter experts.
Ability to work independently and manage multiple priorities.
Excellent attention to detail spelling and grammar.
Desirable
Experience working within a professional body membership organisation or institute.
Experience supporting or training non-marketing stakeholders or volunteers.
Familiarity with global or multi-region communications.
Experience in integrated communications.
Basic design skills (e.g. Canva Adobe).
Whats in it for you
Contract: Permanent Full Time
Working Style: Hybrid 2 days per week in the office
Salary: (depending on experience)
Annual leave: 25 days per annum plus UK bank holidays
Sick pay: Enhanced company scheme subject to terms and conditions
My Free Time: We offer up to 12 additional wellbeing days a year
Pension: Generous Pension Scheme (from day 1 of joining)
Other Benefits:
Employee Assistance Programme (EAP)
Private Healthcare: Vitality Health
Cycle-to-work scheme
Season Ticket Loan
Perkbox subscription (money-saving platform)
Application Notes:
A covering letter of ideally one A4 page but no more than one along with your CV is required to complete your application.
See below to view guidance on constructing a cover letter.
About Company
The Chartered Institute of Arbitrators (Ciarb) is a leading global professional membership organisation dedicated to promoting and facilitating the use of alternative dispute resolution (ADR) methods. Ciarb has a rich history spanning over a century and as a UK registered charity Ciar ... View more
