Account Development Representative

Company overview:

TraceLinks software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance visibility and decision making. It reduces disruption to the supply of medicines to patients who need them anywhere in the world.

Founded in 2009 with the simple mission of protecting patients today Tracelink has 8 offices over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT.

Tracelink is recognized as an industry leader by Gartner and IDC and for having a great company culture by Comparably.

Position Overview

TraceLink is looking for experienced Account Development Representatives (ADR) to join our growing team. As an ADR you will work together with our global Marketing Commercial Operations and Sales team members to drive quality account and contact research account plan development map out decision making centers qualify and mature TraceLinks outbound & inbound leads and diligently engage prospects to drive executive meetings and generate and progress pipeline within the target accounts

This role is for a highly motivated individual with experience in generating sales opportunities using account-based selling. You will work closely with the account deal team consisting of an Account Executive (AE) a Solution Consultant (SC) and your marketing stakeholders (Regional Marketing Director and Senior Campaigns Manager) to perform highly-personalized and contextualized outbound prospecting within the assigned territory following the account-based plan. You will leverage selected campaign messaging and engagement opportunities such as tradeshows partner-driven events and TraceLink owned events to effectively engage strategic stakeholders and decision makers within your set of accounts.

Responsibilities

• Develop a sales pipeline as part of an Agentic Business Solution deal team across a defined list of owned customer or prospect accounts.

• Own the development and maintenance of: (1) Contextualized Account Business Profiles; (2) Account contact persona map (economic buyer influencers buying committees etc.); (3) Network presence and linkage map.

• Drive engagement with multiple stakeholders per account with personalized messaging based on account use-cases and persona;

• Re-activate dormant or stalled accounts; Support upsell cross-sell and renewal motions;

• Gather market intelligence and deeply research customer and prospect accounts through public and private data sources.

• Qualify and score inbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness.

• Monitor public information sources to augment accounts leads and opportunities with data to enhance prospecting effectiveness.

• Develop personalized strategies for using email social media and other channels to engage prospects to increase engagement rates.

• Ensure timely follow-up on marketing campaigns to create and maintain account intelligence briefs for Account Executives (AEs) to prepare them for prospect and customer meetings.

• Liaise with teammates (Marketing Sales Ops ADRs and AEs) to develop targeted lists call and email strategies and messaging to drive opportunities and prospecting activities.

• Identify document and share best practices with a global ADR team and Field teams.

• Work with partners including Finance Marketing Sales Operations and Business Management to enrich cleanse and triage account data.

• Partner closely with AEs SCs AMs and CSMs and engage across functions to understand business priorities.

• Document activity in Salesforce and report qualitative and quantitative results on a weekly basis.

Qualifications

• Strong account research & personalization skills

• Stakeholder management & business acumen

• Experience in enterprise / ABM motions

• Ability to collaborate cross-functionally and manage multiple projects/campaigns in parallel

• Experience with B2B SAAS or enterprise software

• 2-4 years of experience in Market Development Sales Development Business Development or similar roles in a software organization

• Eagerness for continuous learning and leveraging new tools to drive better business outcomes and operational efficiency

• Required fluency in English and at least one of the following languages: French Spanish Italian

• Proven ability to effectively research qualify and react to leads and business opportunities

• Exhibit a professional communication style through both written and verbal channels

• Confident user of Marketo or similar applications and the MS Office Suite

• Operate in a professional and empathetic manner capable of managing time and prioritizing tasks effectively

• Educated to degree level or equivalent experience.

Please see the Tracelink Privacy Policyfor more information on how Tracelink processes your personal information during the recruitment process and if applicable based on your location how you can exercise your privacy rights. If you have questions about this privacy notice or need to contact us in connection with your personal data including any requests to exercise your legal rights referred to at the end of this notice please contact .