Content Marketer, Carta Law

The Company Youll Join

Carta connects founders investors and limited partners through world-class software purpose-built for everyone in venture capital private equity and private credit. Trusted by 65000 companies in 160 countries Cartas platform of software and services lays the groundwork so you can build invest and scale with confidence.

Cartas Fund Administration platform supports 9000 funds and SPVs representing nearly $185B in assets under management with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune Forbes Fast Company Inc. and Great Places to Work Carta is shaping the future of private market infrastructure.

Together Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that - its a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture check out our Carta careers page.

The Problems Youll Solve

Carta Law represents a unique opportunity: were establishing a category and shifting how private capital firms think about legal and compliance operations. Your content will be mission-critical to that effort. Youll work in a fast-paced cross-functional environment where your work directly influences pipeline generation win rates and how the market perceives Carta Laws competitive position.

Sitting in our Insights & Content org youll own the development and execution of audience-led content that supports Carta Laws most critical business initiatives through the funnel. Working within the strategic direction set by leadership youll be responsible for creating timely accurate and high-impact content specifically tailored to legal and compliance leaders in our target marketGeneral Counsels Chief Compliance Officers and Heads of Legal at enterprise private capital firms.

Your work will span the full spectrum: from top-of-funnel thought leadership and educational content that establishes Carta Law as a category leader to mid-funnel demand generation content that resonates with buyer personas to sales enablement and customer stories that help convert prospects into clients.

Youll also identify opportunities to test new content formats and approaches that differentiate Carta Laws positioning in the market. Youll work to:

• Develop and execute content campaigns that move key buyer personas from awareness through consideration to deal accelerationusing the messaging channels and formats that actually resonate with them.
• Create original authoritative content that establishes Carta Laws category leadership including flagship research (e.g. Global Compliance Report) case studies and customer outcomes policy perspectives on regulatory trends and thought leadership that positions Carta Laws unique value
• Build and optimize content for tiered ABM campaigns targeting enterprise PE firms ensuring messaging ladder from awareness plays (brand/thought leadership) through consideration (product differentiators) to acceleration (social proof customer stories integration benefits).
• Develop sales enablement and customer marketing content that supports both direct Carta Law pipeline and cross-adoption between Carta Law and Cartas ERP for private capital (e.g. Fund Admin Valuations Tax etc.) helping sales teams move deals forward and existing customers discover expanded value.

The Team Youll Work With

At Carta the Insights & Content team plays a vital role in shaping the companys brand messaging and public affinity. Their responsibilities typically span several key areas including Content Marketing Social Media Influencer Relations and Data Insights. Together this team is Cartas storytelling engine responsible for communicating the companys story and impact both internally and externally in a clear compelling and consistent way that supports business goals and builds trust with stakeholders.

About You

• Deep understanding of legal technology and private capital dynamics. You know how GCs and CCOs think what credibility looks like to them and understand PE/VC concerns around legal automation AI and regulatory risk.
• Full-funnel content strategist and executor. You develop strategy and executetranslating business objectives into concrete plans and owning content creation through optimization. You dont just recommend; you create with intention.
• Proficiency with AI-powered content tools. Youre comfortable collaborating with AI tools and know how to leverage them to scale production test variations and personalize for different buyer personas while maintaining editorial judgment.
• Track record with thought leadership and original research. Youve built market credibility through authoritative contentresearch reports policy briefs expert interviewsthat wins peer validation.
• Data-driven mindset with strong cross-functional skills. You optimize content performance through the funnel and work effectively with product sales and marketing teams to align on strategy and execution.
• 7 years of experience developing and executing content strategies in B2B technology financial services legal tech or fintech spaces.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• For information on our data privacy policies seePrivacyCA Candidate Privacy and Brazil Transparency Report.
• Please note that all official communications from us will come from an @ or @ domain. Report any contact from unapproved domains to