Analyst, Loyalty & CRM
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Job Location:
Manhattan Beach, CA - USA
Monthly Salary:
$ 85000 - 120000
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Headquartered in Southern California Skechersthe Comfort Technology Companyhas spent over 30 years helping men women and kids everywhere look and feel good. Comfort innovation is at the core of everything we do driving the development of stylish high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Analyst Loyalty & CRM Analytics helps improve customer retention repeat purchases and lifetime value across Skechers digital and retail channels by turning customer and behavioral data into actionable insights and recommendations.
This role supports CRM and loyalty performance measurement customer segmentation and testing initiatives to help improve engagement retention and overall customer value. The individual works closely with Loyalty CRM Marketing Product Merchandising and Analytics teams to support a more data-driven approach to customer growth.
The ideal candidate is analytical curious customer-focused collaborative and comfortable working with data to solve business problems. Interest in e-commerce customer behavior loyalty programs and AI-driven personalization is a plus.
WHAT YOULL DO:
Customer Lifecycle & Retention
- Monitor customer lifecycle performance including acquisition quality repeat purchase behavior retention and customer lifetime value.
- Analyze customer behavior and identify opportunities to improve retention engagement and profitability.
- Support analysis of promotional effectiveness and customer response trends.
CRM & Loyalty Testing
- Support A/B testing holdout testing and incrementality analysis for CRM and loyalty campaigns.
- Help develop testing plans success metrics and recommendations based on campaign performance.
- Partner with CRM and Loyalty teams to improve targeting messaging and customer engagement strategies.
- Document learnings and support ongoing optimization efforts.
Customer Segmentation & Insights
- Help build customer segments based on purchase behavior engagement and lifecycle stage.
- Identify high-value and high-potential customer groups and provide actionable recommendations.
- Analyze customer behavior trends related to retention churn and engagement.
- Support omni-channel customer journey analysis using CRM and customer data platforms.
Reporting & Cross-Functional Support
- Support weekly and monthly CRM and loyalty performance reporting.
- Present insights and recommendations clearly to business stakeholders.
- Partner with teams across Digital Marketing Product Merchandising Retail and Analytics to improve customer experiences and business outcomes.
- Help promote a test-and-learn culture across CRM and Loyalty teams.
WHAT YOULL BRING:
- Experience with GA4 CRM platforms and customer reporting tools.
- Basic understanding of A/B testing and customer segmentation.
- Strong analytical communication and organizational skills.
- Familiarity with AI-driven personalization customer engagement tools or modern analytics workflows is a plus.
REQUIREMENTS:
- Bachelors degree in business analytics statistics economics or related field.
- 24 years of experience in CRM analytics customer analytics loyalty or e-commerce analytics.
The pay range for this role is $85000-$120000/yr USD.
About Skechers
Skechers a global Fortune 500 company developsand markets a diverse range of lifestyle and performance footwear apparel and accessories. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe inclusive and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race color religion gender gender identification and expression national origin marital status age disability genetic information military status sexual orientation or any other protected characteristic established by local state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing
To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The skills abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions.
Required Experience:
IC
About Company
Buy One, Get One 50% Off Kids' Shoes. Discount is automatically applied at cart. Valid through 8/2. Free shipping with loyalty or on all orders over $99.
