Head of Growth

Location: Remote 

Commitment: 20 hours/week

Duration: 12 weeks

Hourly Rate: $125/hr

We are looking for a Head of Growth for a life-skills learning platform for kids ages 5-10 built to help children develop emotional awareness resilience confidence and social skills through play. The company blends a kid-facing game experience with a parent portal that reinforces learning in real life. 

Theyre an early-stage mission-driven company with institutional backing and a product that families genuinely love. 

Why This Role Is Unique

This is a learning first growth role. Youll operate as the most senior growth leader focused on: 

Understanding what drives conversion and retention 

Running fast structured experiments across acquisition and funnel 

Building the foundation for a scalable growth engine 

Balance driving volume with generating clear actionable insights 

What Youll Own 

Acquisition (primary focus) 

Own paid acquisition strategy budget and execution as the primary driver of rapid learning 

Test and iterate on creative audiences and channels 

Explore organic and partnership-driven growth (referrals schools communities) where relevant 

Funnel & Activation 

Identify where users drop off across the funnel 

Improve conversion onboarding and early engagement 

Messaging & Positioning 

Translate learnings into stronger higher-converting messaging 

Test value propositions across ads landing pages and lifecycle 

Lifecycle (early-stage) 

Build and iterate on onboarding and re-engagement flows 

Improve activation and early retention signals 

Growth Analytics & Insights 

Define key metrics across CAC activation retention and LTV 

Run structured experiments and surface insights that shape product and GTM decisions 

Leveraging and Directing Resources 

Work closely with existing contractors (marketing design) to drive execution against growth priorities 

Identify gaps and bring in additional resources where needed to maximize speed and quality of learning 

Qualifications :

10 years in growth performance marketing or lifecycle experience at a B2C product

Experience in B2C growth for digital products 

Experience in subscription or recurring revenue models 

Strong hands-on experience in paid acquisition and experimentation

Highly analytical and comfortable working with funnel and cohort data

Strong hypothesis-driven mindset (you dont just execute you ask why and test it)

Able to balance strategy and hands-on execution 

Comfortable operating in ambiguity and early-stage environments

Ruthless prioritizer who focuses on highest-leverage work 

Thrives in early-stage environments where learning speed matters more than polish

Nice to have (highly preferred): Experience marketing to parents or families; background in edtech or kids products

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract