Marketing and Communications Specialist

Position Title: Marketing and Communications Specialist

Department: Strategic Communications&Marketing

Advertised Pay: Base $22.21/hour with potential for a higher entry rate commensurate with experience

Campus Location:Washburn University

Application Deadline:Application review will begin as applications are received and will continue until the position is filled. Applicants can be assured of full consideration if submitted by May 27 2026.

Position Summary:The Marketing and Communications Specialist will assist the Strategic Communications and Marketing team in promoting Washburn to prospective students. The main responsibility is assisting in the management of Slate the Universitys customer relationship management (CRM) system including writing and sending letters emails and other marketing materials. These duties include managing inventory and handling materials. This individual will edit and proofread emails letters postcards brochures and other collateral. This position will work with the director and assistant director to build assess and adjust communications campaigns targeting an array of audiences including high school students transfer students adult learners parents graduate students and adult learners. This individual also assists on social media to generate content to recruit students including assisting in the planning of personalized communication campaigns (e.g. sending students interested in Forensic Science an email about a Tik Tok video on mock crime scenes).

About Washburn University:Washburn University is a teaching-focused student-centered public institution located in the metropolitan setting of Topeka that has earned national recognition for its high-impact programs for first-generation students. Washburn has a student body of just over 7000 students a significant and growing number of whom are first-generation and Pell-Grant eligible. The University has created educational pathways for all students to be successful and achieve their educational goals.

Washburn is dedicated to recruiting and retaining a dynamic faculty staff and student body and cultivating a robust learning and working environment and curriculum. We employ more than one thousand faculty and staff on our campuses throughout Topeka and strive to offer competitive wages an excellent benefits program and a supportive culture and a healthy work/life balance. Washburn seeks to create an environment that reflects our core values for creating positive IMPACT: inclusion modernization partnership achievement community and 2024 Washburn was recognized as one of the best colleges in the nation to work for according to Great Colleges to Work For program.

Essential Functions:
Operate and manage Slate the Universitys customer relationship management (CRM) system.
Write copy for emails letters and other marketing collateral.
Manage inventory of collateral including working with vendors to print materials.
Review marketing collateral for annual updates.
Edit and proofread copy and materials.
Assist in building communications campaigns for prospective students and parents.
Work with Assistant Director Social Media to generate content.
Write copy for the University website and graduate communications campaigns.
Assist in planning recruiting content on social media platforms.
Performing additional job-related duties as assigned or as appropriate.

Required Qualifications:
Bachelors degree required or must be completed by the end of the semester of hire.
Experience writing in marketing (communications company newspaper magazine internship etc).
Demonstrated proficiency in Microsoft Office particularly Excel and Microsoft Word.
Demonstrated effective writing editing and proofreading.

Preferred Qualifications:
Prior CRM experience.
Bachelors degree in communications media marketing journalism or a closely related field.
Experience working in social media.
Knowledge of photography and videography.
Proven ability to learn detailed multi-step processes and attention to detail
Demonstrated proficiency using Adobe Creative Suite (InDesign Photoshop etc.).

Hourly Full-time Mon-Fri 8am-5pm
Background Check Required