Senior Product Manager, Community & Social

Fi Smart Dog Collar

Job Location:

New York City, NY - USA

Monthly Salary: $ 150000 - 210000

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Welcome to Fi.

Were a passionate team from Square Google TikTok Peloton Uber and more working to transform the human-pet relationship. Our mission Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our teams talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking activity sleep and behavior monitoring and thats just the beginning.

The most exciting aspect of our work Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. Thats the future were building at Fi.

If youre someone who thrives in innovative collaborative work environments and feels strongly about helping pets live longer better lives Fi could be the perfect fit. Join us in our pursuit of the impossible or as we call it here let me find a way to redefine the future of pet ownership together.

Fi is looking for a Senior Product Manager Community & Social!

Fis next chapter is built around community: milestones friends notice local dog parents finding each other streaks that turn passive trackers into daily rituals. Our leaderboards already reach nearly all weekly actives. This is the first role of its kind at Fi and the job is to scale it from a feature into a growth engine.

What Youll Do:

Community and social roadmap: define the long-term vision for leaderboards streaks friend graphs group features and local connection; carry the work from concept to launch
Acquisition loops: frame social features as a growth channel where users bring in other users because the product is better with friends; borrow what works from Strava Duolingo and Fitbit but design for Fis unique constraint: your dog cant tap the screen
Habit formation: design notification streak and re-engagement mechanics that make Fi a daily ritual; bring a clear theory of how habits form and a sharp instinct for when a nudge helps vs. when it burns trust
Cross-functional delivery: work closely with engineering design ML data marketing and CX to ship on a weekly cadence
Measurement: set the bar on sessions return rate viral coefficient and social actions per user; run the experiments that move them

What Youll Bring:

3-5 years shipping social or gamification features at scale in a consumer product; fluent in industry best practices and able to speak to specific loops you built and the lift they drove
Behavioral design intuition: you think in habits hooks streaks and reciprocity and know the difference between a notification that earns its place and one that costs you the user
Social-as-acquisition thinking: youve treated social features as a growth channel not just a retention surface and you can tell the difference between viral mechanics that work and ones that feel forced before the experiment ships
Mobile product depth across iOS and Android including notification fatigue deep linking share sheets and App Store policies
AI-native and using Claude cowork and modern AI tooling daily to spec features analyze engagement data prototype loopsand ship faster than a traditional PM cycle allows
You care about whether the product makes life better for dogs and the people who love them not just whether the number went up

Why Youll Love Us:

Time to Recharge: Enjoy flexible PTO to take the breaks you need.
Top-Notch Health Coverage: Weve got your back (and teeth and eyes) with full medical dental and vision insurance.
Wellness Perks: Free access to One Medical Kindbody and Talkspace to keep you feeling your best.
Dog-Friendly Office: Bring your pup to work theyre part of the team too.
Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar on us!
Love for Friends Family: Share the Fi magic with loved ones through our gifting program

$150000 - $210000 a year

The anticipated base salary range for this position is $150000$210000. Actual compensation will vary based on multiple factors including skills experience market conditions and role scope which may evolve during the hiring process. As a fast-growing Series B startup Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws. This policy applies to all employment practices within our organization including hiring promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. Fi makes hiring decisions based solely on qualifications merit and our needs at the time.

Required Experience:

Senior IC

Welcome to Fi.Were a passionate team from Square Google TikTok Peloton Uber and more working to transform the human-pet relationship. Our mission Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to ch...