Social Media Specialist

Social Media Specialist

About the Role:

The Social Media Specialist will play a key role in developing and executing engaging social media strategies across multiple platforms including Instagram Facebook LinkedIn TikTok YouTube X Reddit and emerging channels.

This role combines creativity with strategy and analytics. Youll be responsible for building social media calendars creating compelling content managing online communities supporting paid social campaigns tracking performance metrics and identifying opportunities to grow engagement and brand awareness.

The ideal candidate understands internet culture social trends audience behavior and platform best practices while also being highly organized detail-oriented and results-driven. You should be comfortable balancing creative storytelling with performance-focused thinking and enjoy working collaboratively in an agency setting.

Key Responsibilities:

• Develop manage and execute organic and paid social media campaigns across multiple platforms
• Create engaging social content including captions graphics stories reels short-form videos and campaign messaging
• Build and maintain monthly social media content calendars for client accounts
• Collaborate with creative media and account teams to support integrated campaign strategies
• Monitor trends viral content platform updates and emerging social media best practices
• Manage community engagement by responding to comments messages and audience interactions in a professional and brand-aligned manner
• Assist with social media advertising campaigns including audience targeting campaign optimization and creative testing
• Analyze campaign and content performance using analytics tools and platform insights
• Build client-facing reports highlighting audience growth engagement reach and campaign results
• Brainstorm and contribute innovative content ideas and campaign concepts
• Coordinate with design and video teams to create high-performing social-first content assets
• Support influencer partnerships creator collaborations and promotional campaigns when applicable
• Monitor competitor activity and identify opportunities to improve content performance and engagement

What Were Looking For:

• 2 years of experience managing social media accounts campaigns or digital content for brands or agencies
  Strong understanding of major social platforms including Instagram Facebook LinkedIn TikTok YouTube and X
  Experience developing social content calendars and managing multiple accounts simultaneously
  Familiarity with paid social advertising platforms including Meta Ads Manager and LinkedIn Campaign Manager
  Strong copywriting and communication skills with the ability to adapt tone and messaging across brands and audiences
  Understanding of social media analytics audience engagement and content performance metrics
  Experience with community management and audience interaction strategies
  Highly organized with excellent attention to detail and time-management skills
  Self-motivated proactive and eager to stay ahead of social and digital trends
  Ability to work independently while also collaborating effectively within a team environment
  Experience with Canva Adobe Creative Suite CapCut or similar creative tools is a plus
  Basic video editing and short-form content creation experience preferred
  Photography videography influencer marketing or paid social experience is a plus

Why You Should Join:

We believe great work happens when talented people are supported challenged and inspired. Joining our team means becoming part of a collaborative culture where creativity innovation and professional growth are genuinely encouraged.

What makes this opportunity stand out:

Work on campaigns for established and recognizable brands across diverse industries
Be part of a collaborative and energetic agency environment where your ideas are heard
Gain exposure to integrated marketing campaigns creative strategy and digital media initiatives
Opportunity to expand your skills across organic social paid campaigns influencer collaborations content strategy and analytics
A fast-moving environment that encourages innovation creativity and continuous learning
Career growth opportunities within a growing and evolving agency team
Work closely with experienced creatives strategists and marketing professionals who are passionate about producing high-quality work
Enjoy a workplace culture that values teamwork communication creativity and work-life balance