Senior CRM Executive | Cult Beauty

About THG

We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

With us youll go further faster. What are you waiting for

Life at THG Beauty

We know that beauty isnt one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone everywhere empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA Ameliorate and Christophe Robinwith a marketplace for over 1300 third-party beauty brands through online retail sites LOOKFANTASTIC Cult Beauty and Dermstore THG Beautys ambition is to be the global digital partner of choice across the beauty industry supporting the channel shift to online.

THG Beautys breadth of relationships is unique to the beauty market; it engages with brands as a retailer a brand owner and a product developer and manufacturer making it the industrys digital strategic leader.

Who is Cult BeautyWell were a beauty-obsessed team who share a common goal to become the most trustedbeauty retailer in the world! Were all about intelligent beauty from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Communityvalues transparency and so do we. Thats why we only sell the products that truly blow us awayand publish every review on our site. To achieve this goal we want to collaborate withindividuals who have the same vision. As part of the Cult Beauty team youll be encouraged toshare ideas and empowered to aim for the skies. Were a team so if we fail we fail together andtry again. Were not just here to sell the most unbelievably amazing beauty products in theworld we also want to challenge the definition of what beauty is and use our platform tochallenge the status quo both in our industry and society.

Why be a Senior CRM Executive at THG Beauty

Were looking for a proactive and results-driven CRM specialist with the capability to operate atSenior CRM Executive level to support the Senior CRM Manager in delivering a successful CRMgrowth strategy. With a commercial and creative mind youll be part of a dynamic innovativeteam that values creativity collaboration and data-driven strategies to achieve monthlyrevenue targets and channel KPIs. With a strong understanding of customer data you will beconfident using analytics to develop customer engagement and drive commercial value. This isa unique and exciting opportunity to join the CRM team during a key period of growth.

As a Senior CRM Executiveyoull:

• Manage the end-to-end process for email marketing communications includingdeveloping briefing building subject line ideation and scheduling; championingpersonalisation and continually optimising with test-and-learn activity
• End-to-end email testing for link accuracy spelling grammar legal compliance mobileoptimisation & deliverability
• Responsible for driving a strategic segmentation plan to target retain and increase the value of customers
• Support the wider CRM team to achieve the monthly revenue targets and channel KPIsacross multiple markets. A reactive mindset to identify gaps or opportunities andpropose solutions
• Own develop and launch new email franchises including template developmenttesting and success measurement Launch automated CRM campaigns working cross-functionally to uphold seamlesscustomer journeys
• Championing CRM best-practise through the use of dynamic content personalisationand exploring ESP functionality
• Implement a robust A/B testing roadmap to drive improvement in email engagement
• Cascade monthly campaign plans to the wider business through engagingpresentations
• Support Senior CRM Manager on rollout of all partnership marketing media requests forCRM activities
• Mentor CRM Executive to support their development

Reporting:

• Daily weekly & monthly reporting against key KPIs
• Analyse campaigns results drive actionable insights and recommendations and
• communicate it clearlyAd-hoc reporting to support reactive initiatives and drive continuous growth
• Confidently present findings to the wider business both verbally and via email
• Ongoing awareness of competitor activity

What skills and experience do I need for this role

• 2-3 years in a CRM role with experience working with ESPs and dynamic contentproviders
• Experience in creating email campaigns including triggered multi-touch journeysacross email and other CRM channels
• Experience in understanding data and building segments of customers
• Strong understanding of e-commerce marketing and the beauty industry
• Digitally minded with an innate understanding of mobile-first behaviours
• Strategic thinker who can translate top line objectives into initiatives that can driveresults
• Confident using data including data mining and analysis
• Highly articulate and confident communicator both written and verbally
• Ability to work with multiple stakeholders in a fast-paced environment
• Self-motivated multi-tasker able to handle multiple projects with good timemanagement
• Commercially aware pro-active and able to show initiative
• Great attention to detail and organisational skills

Whats in it for me

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.

• Dont want to work on your birthday We dont either! Enjoy your day off on us!

• Enhanced maternity and paternity pay depending on length of service.

• Up to 10 days compassionate leave.

• Buy back up to 3 days each year.

• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
  
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  
• Up to 50% staff discount on THG brands.
  
• Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.

• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.