MarTech Solutions Architect

The MarTech Architect will design build and optimize our global marketing technology stack. You will be responsible for ensuring that our digital toolsranging fromCustomer Data Platforms (CDPs)toPoint-of-Sale (POS) integrationswork in harmony to drive personalized customer journeys increase loyalty and maximize ROI.

Key Responsibilities

• Ecosystem Design:Architect a scalable best-of-breed MarTech stack that supports omnichannel retail goals (e.g. Buy Online Pick Up In Store - BOPIS personalized in-app offers).

• Data Orchestration:Lead the integration of first-party data acrossCRMs (like Salesforce) CDPs and ERPs to create a 360-degree view of the customer.

• Identity Resolution:Implement strategies to track and recognize customers across devices and physical touchpoints while maintaining strict data privacy compliance (GDPR/CCPA).

• Personalization & Automation:Design technical workflows for real-time triggers such as abandoned cart recovery location-based mobile alerts and loyalty program updates.

• Vendor Management:Evaluate and select third-party vendors (e.g. ESP CMS Analytics DAM) and managethetechnical relationships and API integrations.

• Performance Optimization:Audit existing tools to eliminate redundancies reduce tech debt and ensure data flows seamlessly between marketing and commerce platforms.

Experience & Qualifications

• Retail Expertise:5 years of experience in MarTech specifically within a retail or e-commerce environment where physical and digital stores intersect.

• Strategic Vision:Ability to translate complex business requirements intotechnical reference architectures.

• Leadership:Proven experience leading cross-functional teams (DevOps Data Science and Creative) to launch large-scale marketing initiatives.

• Communication:A translator who can explain API limitations to a Marketing Director and business goals to a Software Engineer.