AVP Athletics Business Analytics Strat

Position Overview

The Associate Vice President Athletics Business Strategy & Analytics serves as a senior leader responsible for driving revenue growth and data infrastructure across USF Athletics. This role oversees the integration of business strategy CRM systems analytics AI-driven engagement and fan data architecture ensuring alignment across all revenue-generating units including ticket sales premium seating and corporate partnerships.

The AVP operates as:

• A key member of the Athletics business leadership team
• A leader in the development of data-informed strategies to maximize revenue across ticketing sponsorship retail and other consumer-driven business lines.
• A primary advisor to the Chief Business Officer on revenue strategy and business intelligence
• The owner of fan data CRM and revenue optimization strategy across all revenue verticals
• A leader mentor and developer of a high-performing team of analysts and managers

Core Leadership Responsibilities:

• Enterprise Revenue Strategy
• Assist in the development of the department-wide revenue strategy across all sports and revenue-generating units
• Serve as a senior advisor to the Chief Business Officer on revenue forecasting and growth initiatives
• Lead long-range planning tied to attendance premium donor retail and corporate partnership revenue

Fan Data Strategy

• Define and lead fan data strategy including a unified Customer Data Platform
• Integrate data across ticketing CRM digital and partnerships
• Create a single view of the fan to drive personalization pricing and sponsorship value
• Enable real-time data activation across all channels

Oversight of Strategy CRM & Analytics

• Oversee CRM strategy analytics and BI functions
• Establish KPIs and performance frameworks
• Lead predictive modeling and dashboards
• Drive data-informed culture
• Analyze trends and inform strategy
• Support pricing packaging and sponsorship positioning
• Pricing Strategy & Demand Optimization

In coordination with AVP Ticketing lead pricing strategy including individual and secondary market pricing and forecasting

• Optimize revenue attendance and lifetime value
• Evaluate and refine go-to-market strategies across primary and secondary ticket channels
• Corporate Partnerships & Sponsorship Analytics
• Support partnerships with data-driven insights
• Enable targeted activation and ROI measurement

AI & Automation Strategy

• Oversee AI tools such as Conversica
• Drive engagement conversion and lifecycle marketing

Qualifications

• 5 years in strategy analytics CRM or revenue roles
• Experience leading a team
• Experience with CRM ticketing and BI tools
• Strong leadership and executive communication skills

Degree Equivalency Clause: Four years of direct experience for a bachelors degree.
Senate Bill 1310- The Florida Senate ( is conditional upon meeting all employment eligibility requirements in the U.S.
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelors degree;
(c) Six years of direct experience for a masters degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure certification or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
Minimum Qualifications that require a high school diploma are exempt from SB 1310.