Marketing Manager

About Us:

Alzheimers WA is the leading provider of dementia care in WA. Alzheimers WA has been serving the community for more than 40 years. Our organisation provides direct respite home care education and dementia support services. Additionally we raise awareness and advocate to people living with dementia in WA (which exceeds some 48000 individuals) and support to the 200000 carers friends and family members. AWA as a not-for-profit and Company Limited by Guarantee complies with various Federal and State legislation including the Corporations Act and WHS 2020 Act with a membership base of over 2000 individuals.Inclusive Workplace:We are a purpose led organisation and committed to fostering a thriving workplace where everyone feels valued and diversity and inclusion we strive to create a culture that honours each individuals unique perspectives and experiences. We welcome applications from all talented individuals regardless of age sexual orientation gender identity disability status cultural or linguistic background and weencourage Aboriginal and Torres Strait Islander (First Nations) people to apply.

Position Summary:

Alzheimers WA is seeking an experienced Marketing Manager to join our leadership team. This pivotal role is responsible for building awareness of Alzheimers WA and positioning the organisation as the trusted authority supporting educating and advocating for people living with dementia their carers and families. The role also plays a key part in strengthening our reputation as an employer of choice and as a preferred charitable cause for donors sponsors and volunteers. Reporting directly to the CEO the Marketing Manager will lead the delivery of annual marketing communications fundraising and stakeholder engagement strategies that drive profile revenue and community connection.

About You:

You will bring strong commercial acumen and a proven track record of driving marketing activities that deliver revenue growth. You will have demonstrated fundraising experience such as corporate partnerships trusts and foundations major donors bequest and high-net-worth giving programs as well as demonstrated success in creating and developing new fundraising opportunities.

Key Responsibilities:

Under the direction of and in collaboration with the CEO:

• Develop manage and implement integrated strategies across fundraising marketing promotions communications events membership donors media and public relations in collaboration with key stakeholders
• Develop and oversee business plans that support organisational growth in line with Alzheimers WAs strategic plan
• Ensure departmental alignment with Alzheimers WAs person-centred philosophy and best practice in dementia care
• Lead and manage media engagement including the development and execution of effective media strategies
• Identify and develop opportunities to increase public awareness
• Grow and protect Alzheimers WAs brand and positioning ensuring consistency across all channels and touchpoints
• Lead mentor and develop a high-performing marketing team

Selection Criteria:

• Demonstrated knowledge of current marketing and fundraising practices
• Demonstrated experience in client acquisition campaigns
• Strong record of revenue growth and meeting or exceeding fundraising targets
• Exceptional interpersonal and communication skills including experience writing media releases speeches articles and marketing copy alongside strong organisational skills and the ability to meet tight deadlines
• Membership of or eligibility for membership with the Australian Marketing Institute (AMI) or the Fundraising Institute Australia (FIA) and a relevant tertiary qualification in Marketing or a related field
• Demonstrated understanding of or ability to quickly develop expertise in the health aged care or not-for-profit sectors with sensitivity to the needs of people living with dementia and their carers
• Strong skills in values-based storytelling and community engagement that build emotional connection with donors clients and supporters
• Proven leadership capability with experience building mentoring and managing high-performing teams

We offer:

• Salary packaging up to $18550 per annum
• 5 weeks of annual leave and 17.5% leave loading
• On-site free parking
• Market leading Employee Assistance Program

To apply

please submit cover letter outlining your experience (aligned to the position description) and a copy of your current CV.

For a confidential discussion or further information regarding this role please contact the P&C team note: We reserve the right to close the position prior to the closing date.