Go-to-Market Operations Director Employee Experience

Join our dynamic Employee Success team as theGo-to-Market (GTM) Operations Leadand play a pivotal role in orchestrating and overseeingcross-functional GTM campaigns channel management and adoption initiatives ensuring cohesive execution and measurable impact across the organization. Your leadership will drive engagement awareness adoption and continuous improvement supporting our mission to make work better for everyone atJPMorganChase.

Job Responsibilities

• Oversee the strategy recommendations and performance management of both digital and traditional channels ensuring a unified and seamless employee experience across all entry points while advancing the organizations omni-channel strategy

• Own the employee communications channel mix and campaign messagingmanaging channel inventory reusable assets and performance to drive awareness and adoption.

• Lead cross-functional go-to-market orchestration by aligning stakeholders messagingenablementassets and success metrics to drive adoption and continuous improvement.

• Run GTM governance and standards by owning intake tooling playbooks and the launch source of truth to improve consistency and execution across launches.

• Key partners include HR/Employee Experience Strategy Marketing Communications Content Change Management Analytics and Research/Design teams.

• Partner with Portfolio Strategy andResearchteams to gatheremployee insights market trends and feedback translating them into actionable recommendations for GTM and adoption activities

• Createadviseandoptimizepositioning frameworks and value propositions that resonate with target employee audiences

• Guide the team inestablishingbest practices for enablement channel strategy and adoption ensuring alignment with Employee Success objectives

• Manage andmaintainthe communications marketing and product marketing inventory ensuring all materials templates and assets are up-to-date accessible and aligned with brand EXKitand channel strategy guidelines

• Centralize governance processes and standards standardizing playbooks toolkits and resources for GTM excellence

• Drive the intake and prioritization of GTM requests managing the inventory of initiatives and launch calendar

Required Qualifications Capabilities and Skills

• 10 years in business operations strategyconsultingor product marketing

• Proven leadership in GTM strategy launch orchestration or cross-functional program leadership.

• Strong ability to influence without authority and align senior stakeholders.

• Expertisein messaging positioning and campaign enablement in partnership with Marketing/Comms.

• Operational rigor: governance standards intake prioritization and workflow/tooling management.

• Metrics-driven mindset: defining adoption/utilization measures and building reporting cadences.

• Strong writing and communication skills (launch narratives comms plans playbooks).

• Comfort managing ambiguity building structure and driving continuous improvement.

PreferredQualifications Capabilities and Skills

• Team player with the ability to navigate a highly matrixed organization

• Bachelors degree in Marketing Communications Business or a related field

• Experience with employee or consumer marketing

• Experience with omni-channel campaign execution and integrated launch plans

• Familiarity with work management and collaboration platforms such as JiraMondayand/orAirtable