Assistant Director, Social Media

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Position Summary:

The Division of University Communications at Florida Atlantic University is seeking an Assistant Director of Social Media in Boca Raton FL.

The Assistant Director of Social Media at Florida Atlantic University is a strategic leader responsible for the vision execution and performance of the universitys flagship social media presence. This role drives a data-informed strategy that advances institutional priorities including brand awareness student recruitment reputation management and community engagement.
The position defines and evolves Florida Atlantics institutional voice across platforms ensuring consistency and relevance in a dynamic digital landscape. It leads the creation of audience-centric platform-native content and elevates the universitys story on a national stage.

Strategy & Leadership:

• Lead the strategic planning and day-to-day management of FAUs primary social media channels.

• Develop and execute integrated social media campaigns aligned with university goals.

• Establish content governance voice and best practices across institutional accounts.

• Identify emerging platforms tools and trends to keep FAU at the forefront of digital engagement.

Content & Creative Direction:

• Oversee the creation and curation of high-impact platform-specific content (photo video motion and written storytelling).

• Partner with designers videographers and campus contributors to produce compelling brand-aligned content.

• Ensure all content reflects FAUs brand standards accessibility guidelines and inclusive storytelling practices.

Analytics & Optimization:

• Define KPIs and use analytics to measure performance optimize content and inform strategy.

• Translate data into actionable insights and regularly report on growth engagement and campaign success.

• Benchmark against peer and aspirational institutions.

Community Management & Reputation:

• Oversee daily engagement audience interaction and social listening.

• Monitor conversations media coverage and trends to proactively manage brand reputation.

• Partner with leadership on issues management and crisis communications as needed.

Collaboration & Internal Partnerships:

• Work cross-functionally with academic colleges athletics admissions and administrative units to amplify key initiatives.

• Provide guidance and training to campus partners managing affiliated social accounts.

Team Leadership & Development:

• Manage and mentor student interns ambassadors and influencers to scale content creation.

• Foster a collaborative creative and high-performing team environment.

Perform other job-related duties as assigned.

FAU Benefits and Perks

If Benefits & Perks are important to you then FAU is the place to be! Working at FAU has its perks! In addition to helping drive change and having a positive impact by supporting our students staff and faculty FAU offers:

• Excellent benefit packages including Medical (PPO/HMO $50 per month single & $180 per month family) Dental Vision Life Insurance Flexible Spending plans Employee Assistance Program (EAP) and much more.

• State retirement options including tax-deferred annuities and Roth 403(b) plans.

• State employees Public Service Loan Forgiveness (PSLF) program.

• Sick Leave Pool Program.

• Paid time off (eligible employees) including vacation and sick leave 1 personal day 9 paid holidays and paid winter break (at Presidents discretion).

• Paid Community Engagement Volunteer Service Day

• Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - Tuition assistance after 6 months of full-time employment. For in-unit faculty the EESP program may be extended to spouses and dependent children (eligibility rules apply).

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Minimum Qualifications:

Masters degree from an accredited institution in an appropriate area of specialization and two years of appropriate experience; or a bachelors degree from an accredited institution in an appropriate area of specialization and four years of appropriate experience required.

Bachelors degree in Communications Marketing Journalism Digital Media or related field preferred.

Required Skills and Qualifications:

Experience developing editorial calendars campaigns and performance reporting

Demonstrated success managing brand or organizational social media accounts

Ability to manage multiple projects in a fast-paced environment

Strong analytical mindset with experience interpreting social and digital performance metrics.

Proficiency in multimedia content creation (photography video production editing tools such as Adobe Creative Suite or similar)

Strong storytelling ability with excellent writing editing and content planning skills

Expertise in social media platforms (Instagram TikTok LinkedIn X Facebook YouTube) and management tools such as Sprout Social.

Salary:

$75000 - $85000 annually.

College or Department:

Division of University Communications: Marketing.

Location:

Boca Raton

Work Days and Hours:

Monday - Friday 8:00 AM -5:00 PM.

Application Deadline:

Special Instructions to Applicant:

APPLICATION DOCUMENTS REQUIRED:
Resume
Cover letter

OFFICIAL SEALED TRANSCRIPTS REQUIRED:
Final candidate will be required to have official sealed transcripts and original NACES evaluation if applicable sent from their educational institution to Human Resources prior to the start of employment.

PRE-EMPLOYMENT SCREENINGS REQUIRED:
Selected candidates must successfully complete and pass all employment screenings prior to the start of employment. Employment screenings may include a criminal background check (level I and level II) motor vehicle check credit check reference checks alcohol and drug screening check.

REQUEST FOR ACCOMMODATIONS:
Individuals with disabilities requiring accommodations may contact the Office of Civil Rights and Title IX at or send an email at To contact Human Resources please call . For communication assistance call 7-1-1.