Vice President, Hotel Commerical Strategy

JOB SUMMARY:

Leads commercial strategy for the Universal Orlando hotel portfolio driving demand revenue optimization and integrated go-to-market (GTM) planning in partnership with Loews Hotels & Co. and the broader Universal Destinations & Experiences (UDX) Brand & Commercial organization. Oversees execution of hotel strategies through direct leadership and cross-functional partnership.

This role aligns hotel strategy with portfolio-level brand audience product and destination GTM strategy and planning to ensure hotels are fully integrated into the end-to-end guest journey; and ensures hotel priorities are clearly represented and delivered through centralized activation teams. The VP is accountable for achieving Hotel Joint Venture revenue objectives while advancing a seamless connected guest experience across channels platforms and on-property experiences.

The role serves as the primary commercial liaison with Loews co-developing strategies and ensuring alignment between UDX commercial priorities and Loews operational execution.

MAJOR RESPONSIBILITIES:

• Commercial Strategy & GTM Leadership
  • Defines and leads the overall commercial strategy for the on-site hotel portfolio including transient and group segments to achieve annual revenue and profitability targets.
  • Translates portfolio-level brand audience and product strategies into hotel-specific go-to-market plans and demand strategies.
  • Develops and presents the annual Hotel GTM Plan to Joint Venture partners including demand forecasts revenue projections and strategic investment priorities.
  • Partners with Destination GTM leadership to align hotel strategies with broader destination priorities and in-year performance goals.
• Revenue Management & Commercial Performance
  • Retains primary ownership of hotel revenue management function including pricing inventory and yield strategies to maximize total revenue performance.
  • Partners with Pricing and Commercial Product teams to inform offer structure packaging and bundling (e.g. hotel ticket products).
  • Establishes performance targets and monitor KPIs across segments channels and properties driving continuous optimization.
• Integration Across the Guest Journey
  • Ensures each hotel brand maintains a distinct and compelling market position while contributing to the overall destination value proposition.
  • Ensures hotels are fully integrated into the end-to-end guest journey from awareness and planning through booking stay and return.
  • Partners with technology commerce marketing activation and JV teams to enable seamless booking merchandising and cross-sell/upsell opportunities across direct and third-party channels.
  • Drives alignment between hotel communications and the broader omnichannel ecosystem to deliver a consistent and connected guest experience.
• Joint Venture Partnership & Stakeholder Leadership
  • Serves as the senior commercial liaison to Loews Hotels & Co. including executive-level engagement with Loews leadership and on-property operations teams.
  • Co-develops joint strategies to optimize performance across the hotel portfolio while respecting JV governance and operating structures.
  • Represents hotel commercial priorities within UDX senior leadership forums and ensure alignment across internal and external stakeholders.
• Commercial Programs & Growth Initiatives
  • Identifies and leads growth initiatives that drive incremental demand including new packages partnerships and market-specific strategies.
  • Supports the integration of new experiences events and commercial products into hotel offerings to enhance value and drive conversion.
  • Collaborates with New Ventures and Product Strategy teams to ensure scalability and repeatability of new initiatives.
• Data Insights & Continuous Improvement
  • Leverages data analytics and market insights to inform strategy optimize performance and anticipate shifts in demand.
  • Establishes a test-and-learn agenda to continuously improve pricing offers channel mix and guest engagement strategies.
  • Monitors macroeconomic competitive and travel industry trends to proactively adjust strategies.
• Team Leadership & Culture
  • Leads and develops a high-performing commercial team across marketing sales and revenue management functions.
  • Fosters a culture of accountability collaboration and continuous improvement.
  • Maintains strong team engagement and satisfaction outcomes.
• Understands and actively participates in Environmental Health & Safety responsibilities by following established UO policy procedures training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION:

• Bachelors degree in Marketing Business Communications or related field required
• MBA or equivalent advanced degree preferred

EXPERIENCE:

• 10 years of experience in hotel commercial strategy sales marketing and/or revenue management.
• Experience managing multi-property hotel portfolios and leading cross-functional teams.
• Demonstrated success driving revenue growth through integrated commercial strategies.
• Experience working within or alongside joint venture or partnership structures preferred.

Your talent skills and experience will be rewarded with a competitive compensation package.

Universal Orlando Resort. Here you can.