Director, Strategic Planning

The Director Strategic Planning establishes and leads brand strategy serving as the strategic link across Account Medical and Creative teams. This role is responsible for building the strategic foundation
for our work shaping brand narratives translating complex science into clear compelling platforms helping clients bring transformative therapies to market. The Director Strategic Planning bridges medical insight with creative ambition to ensure our work influences real-world decision-making and drives impact.

Job Duties

Role and Responsibilities

• Serve as the lead strategic partner on assigned client accounts guiding positioning messaging and brand expression
• Lead the development of brand strategy across the product lifecycle from early positioning through launch and ongoing management
• Partner closely with Account Creative and Medical teams to ensure strategic alignment and excellence in execution
• Translate scientific and market insights into clear motivating and actionable brand platforms and campaign strategies
• Collaborate on and shape briefs that enable strong effective creative work
• Craft differentiated brand narratives that align with client objectives and resonate with target audiences including HCPs patients and consumers
• Act as a trusted strategic advisor to clients across product launches brand evolutions and market-shaping initiatives
• Drive insight generation through market research translating findings into actionable strategies across messages channels and deliverables
• Collaborate with cross-functional leaders to establish pre-kickoff project plans and strategic guardrails
• Develop and apply brand planning tools and approaches including positioning workshops journey mapping segmentation insights mining and competitive assessments
• Contribute to business development efforts including pitches and proposals as needed
• Proactively identify opportunities for brand growth and differentiation
• Foster strong client partnerships to mitigate issues and identify new business opportunities
• Mentor and grow strategic talent as the function expands
• Establish and evolve best practices frameworks and processes for brand planning 

Internal and External Relationships

• Represent the agency with professionalism and sound judgment
• Actively contribute to a positive collaborative work culture
• Facilitate clear communication between internal teams and clients to support effective account management
• Set clear priorities resolve conflict constructively and celebrate shared success
• Keep senior management informed of key client team and business considerations

Key Competencies

• Strong leadership skills with deep experience in strategic pharmaceutical marketing
• Ability to move seamlessly between big-picture thinking and hands-on execution
• Skilled facilitator for workshops co-creation sessions and client presentations
• Collaborative entrepreneurial mindset with a passion for building new capabilities
• Excellent communicator able to distill complex data and science into clear compelling stories
• Strong integrity and accountability; sound judgement
• Diplomatic and effective in negotiation and conflict resolution
• Proven ability to mentor develop and empower talent
• Strong analytical planning prioritization and execution skills
• Confident presenter who can develop a clear viewpoint and lead meaningful internal and client discussions

Qualifications :

Requirements

• Bachelors degree required in Business Administration Marketing Management or a related field
• 7 years of healthcare advertising or communications experience with deep expertise in brand strategy and planning leading AOR HCP and patient/consumer accounts
• Proven experience leading strategy for pharmaceutical brands across the product lifecycle (pre-launch experience strongly preferred)

How We Work

• In-person collaboration is valued at key moments; travel may be needed when it meaningfully supports client or team outcomes
• The role offers autonomy and flexibility with occasional time-intensive phases tied to launches or major deliverables

Additional Information :

Synchrony places high value on the well-being of its employees; therefore Synchrony team members are eligible for a comprehensive array of benefits including competitive salaries generous paid time off excellent health insurance family leave and a 401(k) plan with employer matching.

All your information will be kept confidential according to EEO guidelines.

EOE. Synchrony is not able to provide visa sponsorship for this role. 

Remote Work :

Yes

Employment Type :

Full-time