Global Lifecycle Marketing Manager, New Verticals

About Wolt

At Wolt we create technology that brings joy simplicity and earnings to the neighborhoods of the 2014 we started with delivery of restaurant food. Now were building the delivery of (almost) everything and youll find us in over 500 cities in 30 countries around the 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isnt always easy but its definitely exciting. Here youll learn more build more and ship more than in most other companies. Youll be challenged a lot but also have a lot of fun on the way. So if youre a self-starter with drive and entrepreneurial spirit this could be the ride of your life.

A new phase of growth and maturity of the business necessitates a focus on customer lifecycle and begs an understanding of the dynamics and actions that create loyal high-value customers. If we were able to harness the first-party data we have we could generate incremental new deliveries increase the retention of our monthly customers drive repeat behaviour from our active customers and resurrect the churned ones all while delighting each of them along the way and establishing Wolt as their preferred platform for delivery.

What youll be doing

As a Global Lifecycle Marketing Manager you will help create strategic programs and communications to increase retention and engagement of our customers using email SMS push notifications in-app messaging and this role you will report to our Global Lifecycle Marketing Lead and focus on critical segments across the customer lifecycle that focus on driving our customers to newer verticals and bets identifying ways to surface the right message to the right customer at the right time in the right channel. This will include personalized merchant selection triggered customized comms based on user behavior and strategies around our largest brand launches.

Day-to-day in this role youll:

• Manage the setup and monitoring of ad hoc triggered and transactional programs including optimization of existing programs and development of new ones
• Test and schedule emails push notifications in-app messaging and promotions
• Manage communications reporting dashboards monitor trends and make recommendations based on results.
• Create a framework for rapid testing in CRM channels
• Establish a working relationship with partners in our Product Operations Analytics and Strategy teams
• Stay current on marketing best practices in email push and SMS and share insights with the broader marketing team

Our humble expectations

• Experience in lifecycle CRM email or other customer engagement marketing roles
• Hands-on experience with CRM tools such as email service providers marketing automation platforms or customer engagement systems
• Curiosity about using AI tools to work smarter experiment faster or improve day-to-day workflows
• A basic understanding of analytics tools HTML and data visualisation platforms such as Looker Tableau Sigma or similar
• Familiarity with email and CRM best practices including contact strategies targeting segmentation A/B testing and performance analysis
• A degree or equivalent practical experience

What we offer

A high-impact role with the opportunity to shape how we scale key verticals and consumer cohorts at Wolt. Youll help define the direction build the roadmap and leave a lasting mark on one of our most exciting growth areas.

Youll also get to drive planning optimisation and experimentation for a fast-evolving part of the business turning ideas into measurable impact and helping us learn what works as we grow

Next steps

Our hiring process prioritizes quality over speed to ensure we find the right long-term fit for this critical role. Candidates move through the process one step at a time typically starting with an initial screen and a hiring manager interview followed by a stakeholder interview and a take-home case study presentation concluding with a final value-fit conversation.

Our Commitment to Diversity and Inclusion

Were committed to growing and empowering a more inclusive community within our company industry and cities. Thats why we hire and cultivate diverse teams of people from all backgrounds experiences and perspectives. We believe that true innovation happens when everyone has room at the table and the tools resources and opportunity to excel.