Head of Digital

• Social Strategy and Growth: Own the comprehensive social roadmap aligned with rugby seasons and fan behavior. Drive platform-specific tactics for TikTok Instagram X and YouTube.

• Tactical Execution: Lead daily decision-making on storytelling hooks and posting schedules to capture peak engagement (match-day pre/post-match and off-season).

• Content Optimization: Oversee ideation A/B testing and format experimentation (Reels Stories Polls) to boost virality and conversions.

• Team Leadership: Mentor and manage a high-output social team fostering a culture of skill development and elite performance.

• Data and Analytics: Deep-dive into metrics (sentiment reach growth) to pivot strategies and report commercial impact to leadership.

• Brand Guardianship: Ensure all digital output aligns with the Sharks brand narrative acting as the final word on tone and voice.

• Digital Oversight: Provide high-level guidance for Website (UX/SEO) and CRM (segmentation/messaging) to support social amplification.

• Cross-Functional Collaboration: Brief the design and production teams on social-first assets ensuring all visuals are optimized for performance.

• Experience: 7 years in senior social media leadership (Head of Social/Director) within sports media or high-engagement consumer brands.

• Social Mastery: A proven track record of growing audiences and driving viral moments across all major platforms.

• Leadership: Experience scaling teams and managing workflows in high-pressure deadline-driven environments.

• Technical Literacy: Expert knowledge of social suites (Sprout Social Hootsuite) listening tools (Brandwatch) and native analytics.

• Strategic Mindset: An analytical approach balanced with an intuitive feel for fan emotion and rugby culture.

• Industry Knowledge: A genuine passion for elite team sports and a deep understanding of the South African fan landscape.

• Communication: Elite briefing skills and the ability to present complex digital strategies to executive stakeholders.

• Education: Degree in Marketing Digital Media or equivalent industry experience.

Benefits:

• Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move apply today by emailing your CV to