Senior Content Creator

𝐊𝐄𝐄𝐍 𝐈𝐒 𝐂𝐑𝐄𝐀𝐓𝐈𝐍𝐆 𝐒𝐏𝐀𝐂𝐄𝐒 𝐓𝐎 𝐄𝐌𝐏𝐎𝐖𝐄𝐑 𝐇𝐔𝐌𝐀𝐍𝐒 𝐓𝐇𝐑𝐎𝐔𝐆𝐇 𝐀 𝐒𝐇𝐀𝐑𝐄𝐃 𝐏𝐀𝐒𝐒𝐈𝐎𝐍 𝐅𝐎𝐑 𝐒𝐀𝐔𝐍𝐀 𝐂𝐎𝐋𝐃 𝐏𝐋𝐔𝐍𝐆𝐄 𝐑𝐄𝐂𝐎𝐕𝐄𝐑𝐘 𝐀𝐍𝐃 𝐇𝐄𝐀𝐋𝐓𝐇 𝐎𝐏𝐓𝐈𝐌𝐈𝐙𝐀𝐓𝐈𝐎𝐍.

We believe that wellness isnt about one single outcome - its about finding what you need right now. Through a thoughtful combination of scientifically-backed techniques and personalized guidance active recovery becomes a practice that meets you where you are supports where youre going and helps you thrive every step of the way.

Tasks

The Content Creator is responsible for translating the world of KEEN into compelling emotionally resonant content across digital platforms.

This is not a traditional social media role focused on trends or volume. It is a creative role for someone who understands atmosphere storytelling aesthetics and human emotion - and knows how to capture them with depth and precision.

You will work across photography video written and audio content to shape how the brand is experienced online. From documenting the energy of the studio to crafting narratives around recovery wellbeing and community your work will help define the visual and cultural identity of KEEN as it grows.

Content Creation & Production

• Develop and produce compelling visual and written content across KEENs digital channels (social media website email and beyond)
• Own the visual storytelling - photography video graphics and copy - ensuring consistency with KEENs refreshed brand identity
• Write engaging on-brand captions articles scripts and copy that resonate with KEENs audience
• Edit and repurpose content across formats to maximise reach and impact

Strategy & Planning

• Contribute to the content calendar identifying relevant moments campaigns and themes
• Stay ahead of platform trends and algorithm shifts bringing fresh ideas and formats to the table
• Collaborate closely with the marketing team to align content with broader brand and business goals

Brand Building

• Act as a guardian of KEENs visual and tonal identity
• Help define and evolve the brands content language as KEEN grows
• Build and engage a community through authentic consistent storytelling

Analytics & Optimization

• Track performance of campaigns and report monthly with clear insights
• Continuously test and optimize email social and community strategies
• Leverage automation tools and AI to streamline marketing workflows

Requirements

Technical

• Short-form video shooting & editing (CapCut Premiere or similar)
• Photography - stills and in-the-moment capture (Manual photography)
• Caption writing & on-brand copy
• Content scheduling & calendar management
• Canva Figma or basic graphic design literacy
• Light analytics - knows what a good engagement rate looks like

Emotional

• Shoot and edit with confidence
• Understand what makes content stop the scroll
• Platform-native: you understand TikTok and Instagram as distinct cultures
• Can work from a brief without being hand-held through every decision
• Youre drawn to wellness as a way of life
• Youre comfortable on-site in the room capturing real moments without disrupting them

PREVIOUS ROLES

• 13 years creating content for a brand studio or your own channels
• A portfolio that demonstrates range - not just pretty stills
• Proven short-form video work on Instagram and TikTok
• Experience working within a brand identity and brief
• Wellness lifestyle or hospitality context - a strong plus

Benefits

COMPENSATION

• Ongoing education and personal development opportunities
• Unlimited KEEN Credits
• 50% discount on drinks social events and treatments
• Family & Friends Discount (25%)