Music Marketing

Location : Mumbai
Reporting to : Assistant General Manager Music Marketing

About Saregama
Saregama has been providing millions of viewers with entertainment for more than a
century. We have done it all from the first recording in India in 1902 to the most recent
musical hits; from music retailing through Carvaan to streaming on all major digital
platforms; from live concerts to musical plays; from theatrical movies to web series TV
serials and short-form videos.
One of the very few entertainment organizations that creates IPs for Music Video
ands Live Event. 121 years 150K songs 69 films and web series over 6K hours of
television serials 32 live shows.
Saregama has one of the largest song libraries that is continually being expanded
through acquisition of film and non-film songs across languages and genres. 33% of
music revenue comes from songs released 2020 onwards. These songs are licensed
to Music and Video streaming apps Short-form Video platforms television channels
and also to brands.
Carvaan our flagship product is an audio player with 5000 preloaded songs.
Combining digital technology with a retro design it delivers a unique and seamless
listening experience. Padhanisa an AI based music learning app aims to make Indian
vocal learning simple easy and accessible to everyone across the globe.
Saregama Live curates and produces a wide range of live experiences including
artiste-led musical concerts IP-based shows and newly launched immersive live
formats across India the US Canada and Australia. Expanding our live entertainment
portfolio further we have also introduced a comedy roster working with emerging and
established comedy talent to create engaging live and digital experiences.
Through our subsidiary PocketAces Saregama reaches a massive digital-first
audience via popular content brands such as FilterCopy Nutshell Dice Media
Gobble and Pocket Change. With a strong presence on platforms like YouTube and
Instagram PocketAces resonates strongly with millennials and Gen Z while also
licensing content to leading SVoD platforms.
Saregama has entered into a strategic partnership with Sanjay Leela Bhansali
Productions strengthening our commitment to premium storytelling and high-quality
music-led cinema.

We take pride in being a youthful and contemporary entertainer that continues to
captivate and entertain audiences. Join us in celebrating the power of youthfulness
and entertainment!
Key Responsibilities:
• Own end-to-end marketing for film and non-film music launches across
multiple projects simultaneously from strategy to execution
• Drive 360° development for key artists including brand positioning
content direction and audience growth
• Build and manage relationships with artists managers and external
stakeholders to ensure seamless collaboration and execution
• Develop insight-led marketing plans grounded in digital behavior pop
culture and audience trends
• Conceptualize and execute integrated campaigns across social
influencer media partnerships and on-ground channels
• Lead content thinking across platforms ensuring work is culturally relevant
timely and differentiated
• Identify and act on real-time opportunities (trends moments
collaborations) to maximize reach and engagement
• Build and leverage partnerships with creators platforms media partners
and vendors to scale campaigns
• Work closely with internal teams to align strategy and execution across all
projects
• Take full ownership of outcomes driving timelines quality and
performance with minimal supervision
• Continuously track market trends campaign performance and audience
behavior to refine strategy
Skill Sets Required:
• Strong understanding of digital ecosystems social platforms and the
influencer landscape
• High ownership mindset with the ability to independently drive projects
end-to-end
• Strong creative thinking and idea generation ability with a clear sense of
what works in pop culture
• Proactive and solution-oriented; able to move quickly and make decisions
in ambiguous situations
• Strong communication and presentation skills
• Ability to identify and build the right partnerships to amplify campaigns
• Data-informed thinking with the ability to translate insights into action
• Strong organizational skills and ability to manage multiple priorities
simultaneously
Love for music would be great!

Required Skills:

Marketing strategy Campaign execution Brand positioning Content direction Audience growth Relationship management Stakeholder collaboration Insight-led marketing Digital behavior analysis Pop culture understanding Audience trend analysis Integrated campaigns Social media marketing Influencer marketing Media partnerships On-ground marketing Content creation Real-time marketing Trend identification Partnership building Project management Team collaboration Campaign performance tracking Market trend analysis Digital ecosystems knowledge Social platforms expertise Influencer landscape knowledge Ownership mindset Creative thinking Idea generation Decision making Communication skills Presentation skills Organizational skills Multi-tasking Data-informed decision making