Event & Webinar Marketing Specialist

Wood Mackenzie is the global leader in analytics insights and proprietary data across the entire energy and natural resources landscape.

For over 50 years our work has guided the decisions of the worlds most influential energy producers utilities companies financial institutions and governments.

Now with the worlds energy system more complex and interconnected than ever before sector-specific views are no longer enough. Thats why weve redefined whats possible with Intelligence Connected.

By fusing our unparalleled proprietary data with the sharpest analytical minds all supercharged by Synoptic AI we deliver a clear interconnected view of the entire value chain. Our trusted team of 2700 experts across 30 countries breaks siloes and connects industries markets and regions across the globe.

This empowers our customers to identify risk sooner spot opportunities faster and recalibrate strategy with confidence whether planning days weeks months or decades ahead.

Wood Mackenzie
Intelligence Connected

Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive we succeed together
• Trusting we choose to trust each other
• Customer committed we put customers at the heart of our decisions
• Future Focused we accelerate change
• Curious we turn knowledge into action

Role Purpose

The Specialist Event and Webinar Marketing is responsible for delivering highimpact global email marketing which drive awareness and attendance for inperson events and webinars aligned to our priorities as an organisation and responding to global high profile news events.

The role exists to ensure these events are consistently planned promoted and executed across regions through effective email and social marketing strong stakeholder collaboration and disciplined use of marketing technology. Working closely with research teams and the Growth and Corporate Marketing Teams this role supports the organisations thoughtleadership and commercial objectives.

Main Responsibilities

Event & Webinar Promotion

• Plan and execute email marketing campaigns to promote global inperson briefings and webinars

• Support the promotion of these events across regions working to a central events calendar and global schedules

• Coordinate with internal stakeholders to ensure event information messaging and timelines are accurate and aligned

Email Marketing & Automation

• Build deploy and optimise email campaigns using Pardot

• Manage audience segmentation email journeys testing and performance tracking

• Ensure best practices in email deliverability compliance and campaign hygiene

• Work with Marketing Operations to ensure Pardot processes are followed and developed

Social Media Promotion

• Create and schedule social media promotion for events including webinars and inperson briefings

• Work with internal teams to align social messaging with brand guidelines

• Monitor engagement and optimise posts to improve reach and registration

Stakeholder Management

• Work closely with global research teams to understand priorities and translate content into effective marketing campaigns

• Collaborate with marketing sales and research teams to maximise attendance and impact

Platforms Reporting & Optimisation

• Manage and update Salesforce ensuring accurate tracking of leads and registrations to ensure all progress through the funnel

• Work with our webinar platform to set up and deliver the webinars

• Track and report on campaign performance including registrations attendance and engagement

• Provide insights and recommendations to continuously improve campaign effectiveness

About You

• Experience in B2B marketing ideally with a focus on in person events webinars or campaign marketing (3 years)

• Experience using Pardot or a similar email marketing/marketing automation platform

• Experience working with Salesforce or another CRM

• Familiarity with webinar platforms and virtual event tools

• Experience promoting events across multiple regions or time zones

• Strong project management skills with the ability to juggle multiple campaigns simultaneously

• Excellent written communication skills and attention to detail

• Understanding of global marketing environments and crossregional collaboration

• This role would suit a proactive and highly organised individual with a strong sense of ownership who is comfortable working in a fast paced global environment

• You are collaborative with the confidence to work across senior stakeholders

• Have a data driven mindset with a focus on continuous improvement

• Working knowledge of AIenabled marketing tools to support content creation campaign optimisation audience targeting and performance analysis (e.g. generative AI predictive analytics or similar capabilities)

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Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex national origin disability or protected veteran status. You can find out more about your rights under the law at

If you are applying for a role and have a physical or mental disability we will support you with your application or through the hiring process.