Senior Field Sales Manager

About Addi

We are a leading financial platform building the future of payments shopping and bankinga world where consumers and merchants can transact effortlessly grow together and where we create abundance and generate pride in them. Today we serve over 2 million customers and partner with more than 20000 merchants making Addi Colombias fastest-growing marketplace.

We provide banking solutions (deposits payments unsecured credit) and commerce services (e-commerce marketing) using state-of-the-art technology bridging the financial gap for millions and redefining how people experience financial freedom. As the countrys leading Buy Now Pay Later provider we have secured regulatory approval to operate as a bank unlocking even greater opportunities for our the past year we have also achieved profitability reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors including Andreessen Horowitz Architect Capital GIC Goldman Sachs Greycroft Monashees Notable Capital Quona Capital Union Square Ventures Victory Park Capital and more who back our vision for the future. With their support we are not just growingwe are transforming Latin Americas financial ecosystem and shaping the next generation to shop pay and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company driven by deep experience in scaling technology services and products and we live by our values every day.

About the Role

This is where you come in. Below youll find what this role is all aboutthe impact youll drive the challenges youll tackle and what it takes to thrive at Addi. If youre ready to be part of something big keep reading.

Whats the mission youll drive

Own the strategy and execution to scale Field Sales as Addis primary engine for mass high-quality SMB acquisition. The mission is to deliver new merchant acquisition while maintaining robust unit economics and strict risk controls. This role leads the Field Sales operating system end-to-endencompassing territory strategy execution cadence productivity and qualityand acts as the channels representative in strategic cross-functional forums to eliminate bottlenecks and accelerate growth.

What you will do

• Scaling Acquisition & High-Growth Engines

  • Mass Acquisition: Deliver the annual acquisition plan by achieving the target volume of active new SMBs.

  • Team Expansion: Successfully scale and sustain the Hunter sales force across all target cities by the end of the year.

  • GMV Contribution: Drive the channel to meet the annual New GMV run-rate requirements.

  • Individual Productivity: Maximize the monthly output per Hunter to ensure peak channel performance.

  Optimizing Unit Economics & Operational Efficiency

  • Profitability Guardrails: Maintain a healthy Payback period and Contribution Index (CI) aligned with the companys financial efficiency targets.

  • Process Optimization: Increase the average End-to-End (E2E) conversion rate while protecting and maximizing Hunter capacity.

  • Quality & Risk Control: Implement a pre- and post-activation control framework that reduces fraud exposure and improves cohort quality without compromising growth speed.

  Success Milestones (The First 6 Months)

  • Months 12 Diagnostic & Cadence: Establish a data-driven weekly operating cadence with a single source of truth and clear accountability across the territory.

  • Months 34 Playbook & Talent: Deploy a scalable playbook system by territory with active feedback loops and a standardized talent system (coaching rituals and ramp standards).

  • Months 56 Machine Ownership: Achieve full autonomy in managing the field machine demonstrating the ability to turn data insights into field actions and hitting acquisition and quality targets.

What were looking for

Proven experience in Field Sales Leadership & Execution Excellence

• Multi-Layer Leadership: Proven experience leading multi-city multi-layer field teams (Managers Supervisors Hunters) with elite coaching and hiring discipline.

• Operational Rigor: Mastery of daily/weekly rituals pipeline visibility route management and fast-paced problem-solving in the field.

• Territory Strategy: Deep expertise in building territory plans coverage models and productivity levers (field time vs. conversion stages).

Strategic Influence & Data-Driven Decision Making

• Senior Stakeholder Management: Ability to drive alignment with Directors and C-level executives influencing priorities without direct authority.

• Data-Driven Narrative: Comfortable defining KPIs diagnosing performance gaps and building clear actionable narratives from complex data sets.

• CRM Governance: High literacy in Salesforce (or equivalent) with strict forecasting hygiene and pipeline discipline.

Proven experience in Risk-Adjusted Growth Systems

• Balanced Growth: Ability to enforce process compliance and partner with Risk/Compliance teams to maintain healthy merchant cohorts.

• Unit Economics Literacy: Experience scaling mass acquisition channels under strict payback and MAC constraints.

• Innovative Tooling (Nice-to-have): Familiarity with implementing AI or productivity tools to enhance field quality and output.

Why join us

• Work on a problem that truly matters We are redefining how people shop pay and bank in Colombia breaking down financial barriers and empowering millions. Your work will directly impact customers lives by creating more accessible seamless and fair financial services.

• Be part of something big from the ground up This is your chance to help shape a company influencing everything from our technology and strategy to our culture and values. You wont just be an employeeyoull be an owner

• Unparalleled growth opportunity The market were tackling is massive and were growing faster than almost any fintech lender at our stage. If youre looking for a high-impact role in a company thats scaling fast this is it.

• Join a world-class team Work alongside top-tier talent from around the world in an environment where excellence ownership and collaboration are at the core of everything we do. We care deeply about what we build and how we build itand we want you to be a part of it.

• Competitive compensation & meaningful ownership We believe in rewarding our talent. Youll receive a generous salary equity in the company and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast transparent and engaging hiring experience that allows both you and us to determine if theres a great fit. Heres what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you your experience and what youre looking for. Well also share more about Addi our culture and the role.

• Step 2: Initial Interview (45-60 min)
  A more in-depth conversation with the hiring manager where we explore your sales skills experience and problem-solving approach. We want to understand how you think and work.

• Step 3: Deep Dive Interviews (60 min each)
  Youll meet future colleagues and cross-functional team members to get a feel for how we work together. Were looking for strong contributors and cultural fits so bring your questions too!

• Step 4: Field Sales Assessment (On-site 50min)
  With this technical challenge we want to see your sales skills and expertise facing a real-situation. We expect that you invest 1 hour on it with our team on the street.

We value efficiency and respect for your time so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you just as much as it is for us. Regardless of the outcome we are committed to always providing feedback ensuring that you walk away with valuable insights from your experience with us.

Required Experience:

Manager