Head of Growth Marketing & Commercialisation

The Head of Growth Marketing & Commercialisation is accountable for accelerating customer acquisition deepening engagement and monetising growth levers at scale. Reporting into the Head of Brand Proposition & Growth Marketing this role manages a team that covers growth strategy growth activation campaign operations lifecycle/CRM and innovating martechenabled execution capabilities. The roles also work closely with Distribution team to deliver scalable and high quality leads for conversion and agent activation.

This role is accountable for material sustained and measurable growth impact delivered through bestinclass campaign operations disciplined execution and continuous optimisation at scale. Success is measured by the ability to industrialise endtoend campaign management improve acquisition and engagement efficiency monetise highvalue customer and business levers and embed data and martechenabled ways of working that drive consistent commercial performance.

Position Responsibilities:

• Lead the Growth Engine across growth strategy campaign operations and growth activation from planning through execution and optimisation that increase product usage engagement frequency policy persistency and relationship depth.

• Own endtoend campaign management including prioritisation orchestration execution governance and performance tracking

• Design scalable growth and lifecycle strategies grounded in clear monetisable business levers (segments triggers propositions channels)

• Identify and unlock repeatable growth levers that can be scaled across products segments and lifecycle moments

• Oversee growth activation across paid media owned media (Manulife platforms) SEO/SEM lifecycle marketing CRM and distributorled campaigns

• Own the personalised campaign roadmap to drive campaign transformation evolving from bespoke executions to modular reusable and alwayson growth programmes

• Establish a strong testandlearn and experimentation agenda using insights to continuously improve performance

• Translate growth strategies into clear investment cases forecasts and performance targets with disciplined ROI management

• Partner closely with Distribution team to co-design and execute integrated campaigns that deliver scalable high-quality leads to drive agent activation and conversion.

• Partner closely with Brand & Content to ensure creative assets are optimised for engagement conversion and reuse at scale

• Collaborate with Propositions & Partnerships to operationalise propositions and partnershipled growth into executable campaigns

• Work with Martech teams to fully leverage CDP campaign management and personalisation platforms to scale activation.

• Work with Martech Data AI teams to translate advanced capabilities into tangible commercial value and growth impact.

Required Qualifications:

• At least 10 years of experience in endtoend campaign management from strategy to execution and optimisation

• Deep expertise in growth marketing campaign operations and lifecycle marketing

• Handson knowledge of martech ecosystems such as CDP AJO AEP Adobe Target/Analytics

• Strong grounding in customer data segmentation attribution and performance measurement

• Proven leadership skills and experience managing a team

• Demonstrated ability to design and scale campaign operating models

• Strong capability in identifying and monetising scalable business and customer levers

• Advanced analytical skills with the ability to turn data into clear performance actions

• Experience leading campaign transformation and martechenabled change

• Strong stakeholder management and ability to influence and operate across strategy execution and technology teams

Preferred Qualifications:

• Experience in financial services insurance or similarly regulated industries (preferred)

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .