A premier South African professional rugby franchise is currently seeking a Head of Digital to lead its Media House in Durban KwaZulu-Natal.

The organisation is one of South Africas most dynamic sporting brands known for high-tempo rugby a passionate fanbase and a strong commitment to digital innovation and fan engagement through its in-house Media House.

Job Title: Head of Digital

Department: Media House
Reports to: Head of Media House
Location: Durban KwaZulu-Natal South Africa
Type: Full-time Permanent

Responsibilities

• Own and drive the end-to-end social media strategy with social as the primary growth engine across all platforms (Instagram TikTok X Facebook YouTube).
• Lead daily social media execution including content prioritisation tone timing and real-time matchday engagement decisions.
• Develop platform-specific strategies to maximise reach engagement and virality (e.g. TikTok trends Instagram storytelling X live commentary).
• Oversee content creation workflows including ideation scheduling A/B testing and real-time optimisation based on performance data.
• Analyse social performance metrics (engagement reach sentiment growth trends) and translate insights into actionable strategy improvements.
• Lead mentor and develop the social media team to ensure high-quality output and consistent execution under tight match-driven deadlines.
• Ensure all digital content aligns with the franchises brand identity storytelling framework and fan engagement objectives.
• Provide secondary oversight of website content and CRM campaigns (email SMS segmentation) ensuring alignment with social strategy.
• Collaborate closely with the Head of Design and production teams to brief high-performing visual and video assets tailored for each platform.
• Identify and implement emerging social media trends tools and innovations within sports and entertainment.
• Report on KPIs and digital performance to senior leadership with a focus on fan growth engagement and retention.

Requirements

• 7 years experience in senior social media roles (e.g. Head of Social Social Media Director) ideally within sports media or high-engagement consumer brands.
• Proven expertise in social media strategy execution and audience growth across multiple platforms.
• Strong leadership experience managing and developing digital/social teams.
• Deep understanding of social media algorithms analytics tools and scheduling platforms (e.g. Sprout Social Hootsuite Brandwatch).
• Strong analytical mindset combined with creative storytelling ability.
• Passion for rugby or elite team sports with strong understanding of fan behaviour and engagement dynamics.
• Experience working in fast-paced real-time environments with strict deadlines (e.g. live sports).
• Excellent communication and stakeholder management skills.
• Familiarity with CRM systems and website content management is advantageous.
• Relevant qualification in Marketing Digital Media Communications or equivalent experience.

Benefits

Contact Hire Resolve for your next career-changing move.

• Our client is offering a highly competitive salary for this role based on experience.
• Apply for this role today contact Lisa Meyer on LinkedIn
• You can also visit the Hire Resolve website: or email us your CV:

We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable we will put your CV on file and contact you regarding any future vacancies that arise