Brand Advisor Commercial Operations
Kuala Lumpur - Malaysia
Department:
Job Summary
At Petron we are not just in the business of oil we are also in the business of fueling lives.
Petron Malaysia is an emerging and rapidly evolving Asian oil company. It is part of Petron Corporation which is the leading oil company in the Philippines. Our integrated refining distribution and retailing of world-class petroleum products help meet the countrys growing energy needs and contributes to a more progressive nation.
As a progressive oil company in Malaysia we aspire towards a sustainable energy-secured nation where everyones journey is fueled by opportunities for meaningful experiences.
We are seeking dynamic & innovative individuals who have the drive to make a difference & are fueled to succeed!
We are looking for a commercially driven Commercial Brand Advisor to deliver impactful marketing campaigns for Petron Engine Oil and LPG translating brand strategy into strong onground execution across service stations and workshops. This role focuses on handson campaign delivery stakeholder coordination and driving measurable sales impact.
Key Responsibilities:
Marketing Strategy Campaign & Commercial Execution
- Plan and execute annual marketing plans and tactical campaigns for Engine Oil and LPG aligned with overall brand and commercial strategy
- Define and deliver product positioning messaging and value propositions to support product growth
- Prepare campaign briefs secure stakeholder alignment and approvals and ensure timely communication prior to implementation
- Coordinate endtoend rollout of campaigns across service stations and workshops including POSM deployment and onsite materials
- Support onground activations and engagements to drive traffic customer engagement and sales performance
- Ensure consistent application of brand guidelines across all commercial touchpoints
- Monitor execution quality timeliness and onground visibility
- Track and analyse campaign performance sales trends and ROI
- Monitor competitor activities and market trends to identify risks and opportunities
- Work closely with Commercial teams to ensure alignment and effective execution
- Coordinate with agencies and vendors on POSM design production installation and activation setup
- Manage Engine Oil and LPG A&P budgets with strong financial discipline
- Ensure compliance with internal processes governance requirements and timely stakeholder communication
- Bachelors degree in Marketing Business Communications or related discipline
- Minimum 5 years experience in brand marketing retail marketing or campaign management; experience in commercial fuels or lubricants marketing is preferred
- Proven handson experience managing integrated campaigns including POSM development and largescale onground activations
- Strong ability to link marketing initiatives to sales performance and commercial outcomes
- Good understanding of POSM execution best practices
- Strong stakeholder coordination and external partner management skills
- Ability to manage multiple initiatives in a fastpaced environment
- Resultsoriented detailfocused and executiondriven with high governance standards
- Strong cost discipline with experience managing and optimising OPEX
Thank you for your application! Were thrilledthat youd like to join Petron and we appreciate your interest in the position.
Please note that due to high volume of applications only shortlisted candidates will be contacted.
Required Experience:
Senior IC
About Company
Petron Malaysia is an emerging oil company in Asia that provides energy solutions to the country through its world-class petroleum products.