VP of Marketing and Student Recruitment

Newbridge

Job Location:

Ho Chi Minh City - Vietnam

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

VP of Marketing & Student Recruitment University Project

Location: Ho Chi Minh City Vietnam

Role: Founding Executive Team (Reporting to the President)

The Mission

As the Vice President of Marketing & Student Recruitment you are the architect of the universitys growth engine. You will design and execute a comprehensive strategy to build a globally relevant brand and a high-quality student pipeline. This is not a maintenance roleyou are building the systems the team and the market presence for a modern future-focused institution from the ground up.

Core Responsibilities (The Build)

Institutional Positioning: Craft a globally credible brand that balances innovation with academic prestige.
Strategic Enrollment: Define and hit growth targets that prioritize student quality and diversity over sheer volume.
Market Development: Lead domestic and international recruitment across all channels (partnerships digital and direct outreach).
Conversion Excellence: Build the full recruitment funnelfrom initial awareness to enrollmentusing advanced CRM and data-analytics frameworks.
Admissions & Scholarships: Design selection and scholarship criteria that align with the universitys mission and long-term sustainability.
Leadership & Governance: Serve on the University Management Team to align market demand with academic portfolio development and tuition pricing.

Candidate Profile (The DNA)

Experience: 1218 years of senior leadership in Higher Education marketing enrollment or institutional growth.
Scale Muscle: Proven track record of scaling a university or campus particularly in emerging markets (Vietnam experience is a major plus).
Analytical Rigor: A data-driven decision-maker who understands Enrolment Intelligence and forecasting.
Leadership: Experience managing large cross-functional teams and navigating complex stakeholder environments (Academic vs. Commercial).
Global Mindset: High cultural intelligence with the ability to engage both local parents and international partners.

VP of Marketing & Student Recruitment University Project Location: Ho Chi Minh City Vietnam Role: Founding Executive Team (Reporting to the President) The Mission As the Vice President of Marketing & Student Recruitment you are the architect of the universitys growth engine. You will design and exe...