FLEX Senior Manager, Select + Midscale Brand Management

Marriott Hotels Resorts

Job Location:

Bethesda, MD - USA

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

This is a temporary position.

JOB SUMMARY

The Flex Senior Manager Select & Midscale Brand Management is a member of the Select & Midscale brand management team which encompasses brands like Courtyard Aloft AC Hotels Element Four Points Series by Marriott and City Express. This role will primarily be focused on supporting brand strategy as well as monitoring and maintaining brand health with a focus toward growth. The Flex Senior Manager will be responsible for supporting Select and Midscale category positioning projects guest experience programming strategy brand strategy and differentiation work and collaborating with key stakeholders across the enterprise to activate brand strategy.

The ideal candidate will demonstrate deep knowledge of brand strategy and development products and processes and keep up-to-date technically applying new knowledge to the job. They will also be highly collaborative able to work effectively with diverse groups of stakeholders and partners. This role will require excellent communication and project management skills including the ability to manage multiple projects and priorities simultaneously.

The successful candidate will have the opportunity to solve problems drive significant change and innovation within the brand and work with a highly motivated and dynamic team.

CANDIDATE PROFILE

Education and Experience

Required

Bachelorsdegree from an accreditedcollege oruniversity inBusiness Administration Marketing or related major

Fiveor more yearsrelevant professionalexperience inbrand operations or related functiondemonstratingprogressive career growth and a pattern of exceptional performance.

Hospitality and/or brandmanagementexperience

Project management experience

Experience with advanced presentation skills

Demonstrated ability to deliver results under difficult conditions particularly when faced with complexity and ambiguity.

Proven ability to lead complex projects and manage multiple priorities in a fast-paced environment.

Preferred

Prior Marriott experience

CORE WORK ACTIVITIES

Brand Strategy & Multi-Year Planning

Supports the development of a compelling and differentiated brand strategyleveragingthe brands consumer competitive and other stakeholder profiles and needs.

Identifiesand executes new initiatives and projects for the brand to pull through strategy for the designated brand.

Creates project plans guides and engages respective project teams throughout the project from kick off to implementation

Informs business strategies plans and initiatives with relevant consumer and market trend data Strategy Execution

In partnership with the brand service programs and the brand talent organization supports the brand-specific direction of the talent strategy service cultureprogramsand training tools as well as talent strategy recruitment resources and processes.

Partners with theGlobal Marketing organization on the development of customer facing brand communications brand voice / collateral development photography etc.

Supports brand approach to experiential marketing and global brand partnerships with the brand marketing team and discipline experts. Represent the brand for external media opportunities.

Defines and develops compelling brand promotions in partnership with the brand marketing team that can be executed globally to drive revenue and PR buzz.

Leads brand experience projects to drive brand differentiation and preference. Supports the development of brand proof points and related resources in partnership with the global operations team

Partners with owner - franchise services organization to further drive owner satisfactionownercommunicationand support building a competitive value proposition for owners and franchisees to drive growth for the brand

Product and ServiceSupport

Sustainsand refreshesexisting productsand services.

RespondstoContinentor other stakeholderquestions around new and existing programsplatformsand initiatives.

UpdatesMarriott Global Source (MGS) withnew or refreshed content.

Createsalignment and document new product and service standards.

Providestechnical and tactical operational designonexisting projects.

CreatesJob Aids to support new refreshedor existing programs or initiatives.

Collaboratescloselywith other cross-functional teamsincluding Design.

Usessystematic processes to solveoperational challenges.

Thinksabout neworimprovedprograms or initiativesthat will create value.

Supports the brand in developing content for all brand meetings conferences brandcalls with hotels.

Developsnew or revise existing brand resources as needed for brand initiatives to ensure materialsrepresentthe brands image and can be executed by the hotel teams.

Support annual processes

Providescontent feedback and updates as needed for Brand Standards Audit (BSA)/MI Health Check.

Providesupdates and input to Operations Standards.

Serves asthe liaison between brand operations brand marketing digital and social media as needed.

Providesopeningssupport to new properties coming into our system.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.

Required Experience:

Senior Manager

DescriptionThis is a temporary position.JOB SUMMARYThe Flex Senior Manager Select & Midscale Brand Management is a member of the Select & Midscale brand management team which encompasses brands like Courtyard Aloft AC Hotels Element Four Points Series by Marriott and City Express. This role will pri...