CRM Operations Manager

We are currently looking for a CRM Operations Manager to join a growing international company within the iGaming industry based in Valencia.

This role is ideal for someone who thrives at the intersection of CRM data automation and customer engagement. It is a highly operational and technical position focused on executing optimizing and maintaining CRM campaigns customer journeys segmentation and promotional mechanics across multiple channels.

You will work closely with CRM Product and Data teams to ensure campaigns run smoothly customer journeys are properly automated and CRM systems are optimized for performance and scalability.

Tasks

• Execute and optimize automated lifecycle journeys and CRM campaigns across email SMS and push notifications
• Build maintain and refine customer segments for targeted and personalized campaigns
• Monitor campaign performance troubleshoot issues and ensure flawless execution across CRM platforms
• Support bonus and promotional setups applying predefined rules such as deposit conditions expiry windows and wagering requirement
• Monitor data flow and event tracking using tools such as Coralogix and Kafka to identify and resolve operational issues
• Perform QA testing and campaign audits to ensure deliverability accuracy and performance
• Collaborate closely with CRM Product and Data teams to improve CRM infrastructure and campaign efficiency
• Maintain CRM templates snippets and operational processes to support scalability and consistency
• Assist with reporting engagement analysis and campaign performance insights

Requirements

• Minimum 3 years of experience within CRM Retention Marketing Operations or Lifecycle Marketing
• Previous experience within the iGaming industry is essential
• Hands-on experience with CRM and automation platforms such as Symplify Optimove or similar tools
• Good understanding of customer lifecycle journeys segmentation personalization and retention strategies
• Comfortable working with technical tools campaign logic and data-driven environments
• Exposure to tools such as Power BI Postman Coralogix or similar is considered a strong advantage
• Strong attention to detail with a structured and methodical approach to execution
• Proactive mindset with the ability to troubleshoot and solve operational issues efficiently
• Excellent communication and time management skills

Benefits

• Relocation package including flight and temporary accommodation support
• Opportunity to join a fast-growing international environment
• Career growth and professional development opportunities
• Exposure to large-scale CRM operations and global markets
• Dynamic and collaborative company culture