EDU B2B GTM Manager

MW Partners is currently seeking a EDU B2B GTM Manager to work for our client who is a global leader in multimedia and creativity software products.

Responsibilities and duties:

• Drive field execution of go-to-market strategies by aligning cross-functional teams enabling partners and ensuring consistent engagement with target customer segments to accelerate growth
• Identify opportunities for new growth and own the end-to-end roll out of key initiatives to support business growth
• Understand the full picture and act as a GTM overlay to support other team members in managing the progress of programs
• Partner cross functionally to establish frameworks that deliver pipeline growth across offerings
• Collaborate with Channel/Reseller Marketing Sales Finance Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
• Collaborate closely with Field/Partner Marketing to develop and deliver high-impact content for channel partners including enablement materials messaging frameworks and call scripts tailored to partner needs and customer engagement strategies.
• Design and manage channel incentives and pricing models to support business objectives and drive partner performance.
• Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success

Requirements:

• BS/BA with 8 years in marketing software high tech or management consulting
• Channel/reseller experience a plus
• Proven leadership of cross-functional B2B teams driving impactful business initiatives
• Skilled in problem-solving strategic decision-making data-backed advocacy and strong communication skills
• Global cultural awareness and collaboration with in-region teams

Preferred Skills:

• Ability to automate routine tasks with AI High AI literacy
• Knowledge of B2B GTM - Reseller and Direct
• Strong analytical and organizational skills

For a further discussion or to find out more contact Ashutosh Nayak on or apply now.